Jorge Mira in Entrepreneurs: Online Reputation Management

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Prestigia Online is in the media in this first month of 2010. The article dedicated to the management of personal and corporate reputation online in its January issuecan now be consulted on the website of the magazine Emprendedores : “ Guidelines for managing your reputation on the Internet ” .



In this extensive, multi-page report, Jorge Mira , along with shareholder data other industry specialists, offers us his opinion on the importance of this subject and its impact on the commercial activity of any company, since today – as Jorge warns – “ it is common to consult the opinions of other users on the Internet before going to a hotel, changing our mobile phone or buying a car. And this can be applied to many products and services .”

Entrepreneurs Magazine January 2010

The article also includes a number of examples, as well as practical advice on how to deal with negative criticism and how to take advantage of the opportunity – in a positive way – that the Internet offers companies to consolidate their good reputation. Let us not forget that good online reputation management can turn a justified negative criticism into a magnificent business opportunity, as Jorge reminds us: “ In these situations, the best recipe is transparency . That is, if the product is bad, withdraw it, replace it with another one with the defects corrected and communicate it appropriately. The consumer appreciates these gestures very much and can become a loyal customer and a true apostle of your products .”

At Prestigia Online we are convinced of the importance of Online Reputation Management and it is not surprising that it is precisely one of the topics that appears most frequently in our publications .