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These Five Content Marketing Mistakes. Unfortunately Common. But Now That You Know Them, You Have The Opportunity To Avoid Or Correct Them. Make Your Content Work For Your Brand And Produce Profitable Results. Potential Problems Lie In Early Planning And Strategy. Start Fixing This And Start On The Right Foot. Don't Miss A Valuable Session At The Contenttech Summit This April In San Diego. Register Today To Get The Best Prices. Cover Image: Joseph Kalinowski/content Marketing Institute Julia Mccoy Julia Mccoy Is An Author And Leading Strategist In Creating Exceptional Content And Online Presence.

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Follow Her On Twitter @juliaemccoy. Discover The Brands Cmicontent Marketing Worldmarketing Analytics & Universitycontent Marketing Awardschief Content Officerwork With Usaadvertising/sponsorrequest Consulting Servicespost An Articleshare/republishpost A Job/find A Joblearn About Cmioour Storyour Teamwhat Is Content Marketing?contact Usjoin Communitylinkedininstagramfacebookyoutubeslackiklldmikwhoissourcerankkpinsummary Reportdiagnosisdensityn/abut Direct Texting And Instagram Messaging Have Something In Common. Audiences On Both Platforms Prefer Video Content (Though Search It Local's Messaging Differs On Each Channel). “this Video Content Is Designed To Be Educational And Informative, With Little To No Conversion Potential,” Says Alexander.