As we’ve shifted to online and more distanced in-person interactions, the need to humanize your brand is heightened in 2021. Emphasize customers, employees, and community in your marketing. Be available to answer questions and address concerns, respond to customer reviews (good and bad), and always be on the lookout for ways to enhance your customer experience. Build a personal connection with your audience by being real, and don’t underestimate the power of delighted customers. Turn them into brand ambassadors through personalization, excellent customer service, and honest communications — and don’t forget to thank them often!
Any marketing plan should be adaptable as our internal and pakistan whatsapp number data 5 million external environments change. Pandemic or no pandemic, many factors can affect our strategy and it’s important to keep an open mind and be flexible. We saw the effects of this last year as advertising budgets decreased, much of the workforce moved to working from home, and ecommerce became the norm, as brick and mortar store traffic declined. As things change, so can your marketing tactics — and that’s okay. What’s important is to set up ways to track what’s working and what isn’t, whether that’s through sales goals, customer feedback surveys, or other key performance indicators. Armed with this information, you’ll be better equipped to adjust your strategy and make the most of your situation.
These three overarching marketing goals are something to keep in mind as you build your marketing plan and set out to make 2021 a successful year for your business. If you need help creating a plan to achieve these goals, or aren’t sure where to start, we’d be happy to meet with you. Contact Pulse today for a free consultation.