Ten ways social media marketing has changed in the last 10 years

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There is no doubt that the social media market is changing at a rapid pace. Social media marketing has followed an interesting path, moving from a mockery in the marketing industry to a staple of modern consumer interactions. Over the past five years, a social marketing company has been successfully established and its strategy has undergone some significant changes. SMMM experts are needed to promote your business on social media platforms.

Organic traffic is not as readily available. Social platforms are well aware of the power they have for businesses and want to use it to generate revenue. As a result, it is harder to get organic reach on the most popular platforms, contact number data especially Facebook. Platforms are putting pressure on businesses to pay for advertising to build an audience.

For example, just a year and a half ago, Stories was introduced on several major social media platforms. While Instagram Stories has over 300 million daily active users, Snapchat Stories have been viewed 10 billion times a day. The new content format has proven to be an instant hit with new buyers and brands, making it one of the most popular and used social media features.

To be successful on social media, it is essential to stay ahead of the curve and understand the latest trends in social media. To make it easier for you to keep up with all these changes. Let’s look at 5 major changes that took place in social media marketing in 2018 are as follows:

1. Live video
Conversations, lectures and behind-the-scenes content are the most popular with audiences. Video streaming now accounts for more than two-thirds of internet traffic. Live video has completely taken over the social media space. Live videos, which started in 2015, are now immensely appealing to brands’ audiences: 80% would rather watch live videos from a brand than read a blog, and 82% prefer live videos from a brand to social media posts.



91% of live videos are streamed on Facebook Live, the social media platforms that offer branding capabilities to engage with your followers in real-time. Live streams engage with comments, reactions, and viewer numbers, helping to drive response by answering their questions.
With so many social media platforms to choose from, there are many new ways to reach and connect with loyal followers and potential customers. Social media allows businesses to meet users on their level and in ways that resonate with them. By understanding your brand, your goals, and which platforms best fit your message and clientele, your business creates a message that can be heard on any channel.

2. Facebook is changing
Facebook makes major changes to its algorithm emphasizing more meaningful social interactions. Social networks now measure the reach of posts based on actual views. At the beginning of 2018, Facebook comes with new changes and the latest news.

Following the new Facebook update, Facebook will begin calculating reach based on how many times a post hits a person's screen starting this week. This will make the organic reach of pages more consistent with how Facebook measures ad reach.



3. Instagram is also changing
With this update, you can schedule Instagram posts in advance. You can now add GIFs to your Instagram stories. Stories can now be posted in typed mode. Facebook is introducing new changes not only to its apps, but also to its subsidiaries.

Facebook-owned Instagram will now allow business profiles to schedule posts using third-party tools that will have to go through the current process of receiving an alert and posting manually. Additionally, you can also write questions, share your stories, share location, and mention your followers in your latest posts. Additionally, the media-sharing app has implemented GIF stickers that can be added or pinned to videos and photos in Stories.