Smart Search Engine Optimization

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Remove the requirement to physically enter all tags or meta tags
To improve search results, provide structured data to Google and other search engines.
Smart search engine optimization allows you to produce relevant collections, blogs, meta tags for products and article pages in your Shopify store, as well as, without having to make all the edits manually, alt tags for product images.

In addition, the app submits your stock information to search engines using JSON-LD data already structured in the way search engines require.

SEO Image Optimizer
Increase traffic from image searches on search engines
Optimize images quickly and easily
Coding knowledge is not mandatory
Images are usually what sell your products, so it's essential to have plenty of them on your clientele whatsapp numbers south africa website. You'll want to use an image optimizer like this one to keep your website speed up, as quality images can also be resource-hungry.

Yoast

It is necessary to check all posts and pages to determine the strength of search engine optimization and get recommendations for development.
Edit multiple pages with one click
Always up to date with Google's algorithm
By using the keywords you select, it will be easy for Yoast to optimize your website.

SEMRush

Find your competitors' top keywords
Find out what keyword your competitors are ranking for
See which pages on your competitors' websites get the most organic search traffic
You may find it helpful to find underused and overlooked keywords that you can use to increase conversions and traffic.

8. Indexing and crawling
We have found some SEO elements that are different from Shopify when it comes to indexing and crawling, after analyzing a fairly small number of Shopify stores. As it is usually a crucial part of eCommerce SEO. It will be nice to share the ones that relate to Shopify.

Robots.txt file: – The Robots.txt file cannot be adjusted and in Shopify stores it is a crucial note. Some websites do not allow users to crawl some sections such as checkout, admin area, orders, internal area, shopping cart, and policies page.

While it's nice that Shopify sets some default prohibit commands for users, the fact that users can't adjust the Robots.txt file can be restrictive. It's the easiest way to handle Google crawling your website, as it's very easy to update and allows for a lot of flexibility.

Redirects and Log Files – Shopify allows you to implement redirects out of the box and it’s great. It can be used for expired pages or to consolidate old content or any content that no longer exists. Like the robots.txt file, it’s crucial to note that Shopify doesn’t provide you with log file information.

9. Structured data
Product Structured Data: – With structured data, Shopify does a good job. Several themes consist of product brands that provide Google with key information such as your product description, price, name, and many more.

On any eCommerce website, this is probably the highest priority structured data. For collection pages, Shopify websites can also benefit from extending product structured data. Defining each individual product link on a product listing page involves adding product structured data.

Article structured data: – You should use article structured data if you use Shopify’s blog functionality. It’s an awesome type of schema that lets Google know that your blog content is more editorial in nature.

Further ..
We've seen that Google is looking to extract content with structured data from articles on platforms so that interesting search sections are discovered by Google in the SERPs. Making sure your content includes this structured data can increase the chances of your website's content being included in these sections.

Breadcrumb List Structured Data – With breadcrumb list structured data, one addition we most often insert into Shopify websites is breadcrumb internal links. They are important for any eCommerce website as breadcrumbs provide users with simple internal links that indicate where they are within a site’s hierarchy.

Additionally, they can also help Google better understand the structure of a website. To help Google better understand those internal links, we typically suggest adding website breadcrumbs to Shopify websites and marking them up with this structured data.

10. Duplicate content
This is the highest priority issue in terms of search engine optimization. When similar or duplicate content exists on two separate URLs, duplicate content occurs.

This is a concern for search engines as they may not be able to determine which of the two pages should be the canonical version. Shopify often creates duplicate content in many different ways, such as duplicate product pages and duplicate collection pages through pagination.