Implement Marketing Cloud
Requirements to start using Marketing Cloud
When we are going to start working with Marketing Cloud, there are a series of requirements that we must complete and important points to take into account. Mainly, because the platform needs company information that we must fill out before venturing into sending emails, push notifications and working with all the tools it offers.
Regulations
Marketing Cloud is governed by two laws for sending commercial emails:
1. CAM SPAM : is the standard law that regulates telegram filipina spam email established as a standard in the United States.
2. GDPR : operates at European level and is the General Data Protection Regulation.
Data to be filled in
Company data
When you purchase Marketing Cloud , the first thing you will need to fill out is the company's main data. That is: name, street, city, state, zip code and country.
Sender Profile
You also need to define the “ Sender Profile ”, because this is used to differentiate the name and email address from which the email is sent. If you want one type of email to be sent from [email protected] and another type of email from [email protected] , this is where you configure these emails. All of this is managed from the Marketing Cloud configuration section.
Send Classification
We also have a “ Send Classification ” section. We use this to define the type of message that reaches the client. There are 2 types that are predefined: commercial and transactional . A specific way of defining emails is as transactional, that is, as sent to a recipient in response to a commercial transaction; or as something requested by the individual. Thus, the commercial is sent en masse, as occurs in the case of promotions, offers of new products, etc.
Reply address
The email reply address is set up in case customers reply to the email, because Marketing Cloud can process an automatic reply or forward the message in case it requires a personal review. These are the functions that Reply Mail Management performs.