A table with "organic search traffic" data highlighted
With this information, you conclude that your blog and SEO efforts are working well to attract traffic. You can also see that organic social is doing very little in comparison.
Armed with this information, you could make two practical decisions:
You decide to continue prioritizing your SEO efforts malaysian numbers and conduct a review of what types of articles have been performing best on your blog.
You think social media could be an untapped opportunity that you could use to drive traffic to your website next year. So you decide to use the data from your upcoming SEO content review to inform your social content calendar.
Find out which sources generate the highest quality traffic
Some sessions are high-quality visits that reflect well on your brand and help your visitors get closer to a conversion. Others may be neutral or even negative experiences for your visitors.
And you can determine which sources generate high-quality visits if you know what to look for.
First, you should know that Google Analytics helps you measure the quality of your traffic with something called “engaged sessions.”
A session is considered compromised when at least one of the following conditions is met:
The visitor views multiple pages during the session
There is a conversion during the session
The visitor stays on a single page for at least 10 seconds
The percentage of engaged sessions out of total sessions results in your engagement rate, which you can analyze alongside your “Average Engagement Time Per Session” (the total amount of time your visitors were actively engaged on your site divided by the total number of sessions) to see which sources are driving the highest quality traffic.