Marketing and sales are relatively opposite teams and can have some disagreements if one of the parties is not aligned. According to Hubspot data, 87% of members of these teams describe themselves negatively when questioned about each other.
Sales (sales) + Marketing = Smarketing
In the end, both departments play on the same team. Both indonesia mobile number whatsapp are responsible for the growth and revenue of any company.
As for the marketing team , it focuses on:
Attract visitors
Convert those visitors into leads
Nurture leads with relevant content.
Now, the sales team addresses these leads in individual conversations so that they can close a sales deal during a specific period of time.
Understanding and working positively to develop Smarketing in your company is very important. According to Hubspot, organizations that keep marketing and sales teams well aligned achieve an average of 20% annual growth.
smarketing
How to align Sales and Marketing teams?
It may seem difficult to get these teams to work in harmony. But when they are aligned, the efforts are worthwhile. Below you will find the first steps to achieve that harmony:
Marketing and sales should have the same or similar objectives.
Communication between teams must be transparent about the progress of tasks and objectives.
Does Smarketing work for any company?
Yes, any company can benefit from this alignment. It doesn’t matter if you are the CMO of a multinational company or the sales manager of an SME. Any type or size of company can achieve incredible results when sales and marketing teams work together.