B2B sales processes are built to generate business by attracting, retaining and developing customers. Many companies are currently redesigning them to adapt to new digital customer habits and to develop a more how to get australia whatsapp number consultative role for the sales team.
In parallel, the Marketing function is increasingly focused on customer experience and sales support. This means that the connection with Sales must be articulated in the same process around the customer.
But how do you build a B2B sales process? First, Marketing and Sales work together, and then understand and measure the value from the customer's perspective.