Mvmt subject line: coming soon: party favor collab mvmt product launch email announcing their collaboration with party favor. Some announcement emails try to sell you on several things and have multiple ctas. This one here is almost % about their upcoming collaboration. Other than the fact that this newsletter is highly focused, I like that it creates anticipation by showing very little. It just shows you the picture of the artist, gives a brief description of who he is, and offers a sign up now button.
It goes even further to emphasize how gambling data china spectacular this new launch is going to be by offering a way to “beat the crowd” and get notified via text when the product drops. This reinforces the initial message and makes you want to act as fast as possible editor’s note is your store set up with shopify? Check out our shopify email marketing solutions and start driving more sales to your store today! Bellroy subject line: introducing…bellroy premium product announcement email from bellroy.
Source: reallygoodemails this product launch email is about both great design and great copywriting. In terms of design, just scroll through it and see how smoothly it goes from dark to light colors and shows their leather products in all kinds of ways. It feels great even just to look at and imagine yourself using these products. The copy makes that feeling even more pleasing. It mixes the old “the art of leather” with the new “with a new attitude”, and prepares you for something unexpected, “don’t be surprised if the unboxing gets a little emotional.