Masha Yusupova, SEO specialist at Promo Expert

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relemedf5w023
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Joined: Sun Dec 22, 2024 7:17 am

Masha Yusupova, SEO specialist at Promo Expert

Post by relemedf5w023 »

As a result, visibility in Yandex and Google did not fall, but grew to 34%. Traffic from search jumped from 132 thousand to 188 thousand per month.

Positions and traffic of the real estate aggregator website before and 3.5 months after the move

Read also:
Detailed case study on the relocation of a real estate aggregator
An ophthalmology website crookedly “moved” to Bitrix, and what came of it
In May 2021, the ophthalmology clinic's website "moved" to Bitrix. The company expected an increase in website traffic and conversions (as in the case with the Ural Chamber of Real Estate). But due to errors during the move, it experienced a drop in traffic and requests.


From May to June 2021, traffic from search engines of the ophthalmology clinic noticeably dropped and continued to fall
In June 2021, the company contacted us to analyze the reasons for the decline after moving to Bitrix. We conducted an audit of the site and found errors:

The developers left the same metadata for most pages.
A problem with addresses was discovered: pages with the same content were accessible at different URLs.
Redirects from old addresses to new ones were not configured in Bitrix.
There were no robots.txt and sitemap.xml indexing control files.
There were technical duplicates of the site - the developers forgot to close them.
The customer has 3 areas of work and 3 sites. These sites duplicate each other by 80%.
We found usability issues. For example, there was no contact information in the header or footer.
The previous contractor did not do the basic things of moving from one platform to another. Without them, the move cannot be considered completed.

To return the sagging traffic, we found and fixed the site's errors: technical and usability. It wasn't without difficulties.

We had to fix other people's mistakes, it wasn't easy

The main surprise was the non-standard Bitrix.

The developer "strongly" improved the site bc data philippines phone number system - it worked in a tricky way. In order to fix the errors faster, we contacted the developer, but he ignored our questions.

As a result, our programmers spent the first 2-3 months figuring out the site and patching up holes. Not everything was solved. For example:

It was not possible to set up automatic generation of unique meta tags. We entered the title and description values ​​manually.
We removed duplicate pages in different sections of the site. But we worked mainly on eliminating the consequences of duplicates, not the cause. We spent 3 times more time than usual.
In 7 months of work we have achieved the following results:
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