Improving customer engagement is key in a context of economic downturn. Find out how to do it with relevant customer data.
Today, customers communicate with companies through more complicated , diverse and intertwined channels and media than ever before. They may even prioritize some channels for certain types of queries, and others for orders and one-time purchases . In this multichannel scenario, where omnichannel presence is so important, the information we can obtain about our customers, their preferences and interests is constantly changing. We call this “dynamic information” and we must generate an intelligent data management plan that allows us to have control.
MDM: How to create a single view of the customer, improve the customer experience thanks to the management of your master data
Interactions via telephone or physical visits are no longer the only or most common. Instead, networks are already common elements in communication with customers.
In this context, we know that the data we obtain from our clients is zalo database complex and it is difficult to decide which is relevant and reliable, as well as to keep it constantly updated. But there is something that is essential: achieving a comprehensive view of the client will allow us to make a big difference in commercial management.
Getting a unique and comprehensive view of the client helps us focus on objectives and achieve :
Improve the quality of marketing campaigns by better understanding their different interactions with the company across different touchpoints. This can increase sales, improve customer service and support strategies aimed at improving the customer experience.
Improve the information we have about customers by using external sources to obtain more accurate information about their preferences and the way they behave.
Ensure that the most critical information is consistent and available when needed, thereby improving customer loyalty while ensuring compliance.
Discover relationships between customers, products and organizations with which we have a relationship.
MDM – Customer 360
With an MDM - Customer 360 solution, it is possible to integrate data that is found in silos and other fragmented sources to achieve a comprehensive view of the customer.
In addition, with an MDM - Customer 360 we can also assist in its management in different ways :
Centralizing customer onboarding, validating and enriching information.
Consolidating critical customer data to create a single view that enables us to gain key insights to outperform our competition.
By graphically presenting the connections between customers, locations, products, contact channels and other related entities , we can better understand the relationships that may be hidden behind customer interactions.
How to improve engagement using relevant customer data?
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