What to charge for leads

[samiaseo222]

Most lead generation businesses have one of two ways to charge for leads:

Average Contract Value (ACV) – Average price a client pays for a set of leads or for access to a lead generation platform (think Apollo, Rocket Reach, or even lemlist's leads database).
Cost Per Lead (CPL) – Clients pay a chief vice president marketing officer email list predetermined amount for each lead.
The actual cost per lead, be it through ACV or CPL, depends on your industry and how qualified the lead is.

To find out how in-demand your industry is, check the pay-per-click costs for a main keyword in your niche.

Also, run searches for main keywords in other industries to compare the costs per click. This will give you an excellent idea of ​​how much you can charge for leads in your industry.

Naturally, a more competitive and in-demand industry will command higher prices, sometimes up to several hundred dollars per lead.

One thing is for sure: understanding the competitive landscape is essential for accurate pricing, and it may be the deciding factor between your business's success and failure.