4 keys that define the store desired by the consumer

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Our company, Salesland, has been offering quality results, with a high dose of creativity, in all our physical and digital Point of Sale projects for more than two decades.

We are known for bringing the products and services of the companies we represent closer together, improving customer perception with ad hoc support and advice. In short, we boost brand sales and increase their value.

In addition, we always support our partner with a complete strategic consulting service to act efficiently in all sales channels in which the project is developed, being responsible for the organization, execution, decision-making and modifications of all commercial action, from the establishment to the client's home, in 13 different countries in Central America, Latin America and Europe.

Given the changes in consumer purchasing habits, now governed belarus whatsapp lead by the impulse to satisfy a desire, physical location, time of day or cost of the product or service have often taken a backseat. The buyer seeks, above all, to be accompanied and advised to make the purchase decision in the safest possible way. That is why, at Salesland, we are clear that our sales team has to be a friend of the consumer, listen to them, be connected to them - before, during and after the purchase - be present whenever they need it - both in person and remotely - and speak their language.



Defining the future of sales

Based on what has been explained, we consider that the transformation of online and offline purchasing is based on the following pillars:



1. Innovate in contact with the buyer. Reach them with personalized and intelligent messages that fit their needs and tastes, for which it is necessary to have a professional sales network that covers this contact at all times of the day and in all existing locations and channels. In addition, we must especially take care of the possibility that the consumer physically visits the point of sale, where we must offer them a brand experience that leaves a mark, because we will possibly only have one chance of impact, so the store must be the idyllic place that the customer expects, seeks and dreams of.



2. Promote future purchases. Customers don't just buy a product, they take it home and, therefore, make it a part of their life, their daily routine. For this reason, at Salesland we aim for each purchase to encourage a future purchase, building consumer loyalty with our digital and remote teams, who carry out personalized follow-up of each consumer so that the relationship with the brand we represent, after the purchase, is the beginning of a long and beautiful friendship.



3. Anticipate to get it right. Traceability of the project is essential to make the right decisions at the right time. We are experts in assessing the increase in sales of each impact, evaluating its weight in conversion, the ROI on the resources used at each point of sale, and monitoring the entire action, point by point.



4. Commitment. To results and to the brand. Our expertise of more than 20 years in the store, in different sectors, markets and countries, allows us to have viable economic models to increase sales and meet the commercial goals of our partner clients, as well as being able to adjust to their budgets, both in services and structure.