The copy is short but compelling enough to motivate

[shaownislam]

With this in mind, it’s critical that your subscriber quickly gets to the point where you explain what you want them to do and what they’ll get in return for doing it. Place your call to action near the top of your email to make it more mobile-friendly. To ensure maximum clickability, make your CTA buttons at least 44 x 44 pixels. 6.- Take care of the blank spaces spaces When creating a responsive email design, you need to think about each part of the piece. For example, are you sure that it is easy for the user to click on your call to action button? Please note that screens are touch-based and users will need to click with their finger, so it is recommended that there is enough white space around the button so that it does not open a link other than the one that would complete the conversion .


You can see this in the Freshbooks example. so it’s office 365 email list easy to click without accidentally clicking something else by mistake. 7.- Test your emails on multiple devices Before you schedule and send your new responsive design piece, make sure you have done the necessary testing beforehand. To do this, it is recommended that you run tests on multiple devices and email clients. This way, you can see how the same piece displays on each of them. It is also important to create different A/B tests . In these, you will need to check that each of the elements of your email works. Open your digital marketing calendar and take a look at what's coming up. Don't you think it's time to get ready for the upcoming season? Increasing summer sales with email marketing should be one of your priorities.