Chatbot: what it is, and what are the benefits for your company?

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With constant social evolution, the chatbot emerges as an opportunity to improve relationships with the new consumer model.

The need for innovation on the part of companies is increasingly urgent, especially in the service sector, where customers demand fast, assertive and intelligent responses.

Chatbot

Technological evolution has brought relevant changes for architect database who work in the online world.

Your company needs to keep up with this transition and prioritize digital transformation, which is happening faster and faster around the world.

In this context, investing in chatbots is a great idea for companies looking to improve their relationships with customers.

In this post, I will show you how it is worth getting organized and identifying the alternatives to benefit from this resource. But first, for those who don't know, let's talk about what chatbots are .

What is Chatbot ?
Chatbot is a software that behaves like an intelligent robot, and interacts with people through messages in different applications and tools.

They are able to easily conduct a conversation with their customers online, showing solutions and providing quality support. In addition, they enhance lead capture and improve sales results.

It is no coincidence that they have become increasingly popular.

A survey conducted by Gartner estimated that by the end of 2020, 85% of interactions between companies and brands will be carried out through chatbots . This data shows the efficiency of this technology, and how much companies are willing to invest in customer experience. It is a trend with a strong presence in business, due to its effectiveness and agility in customer service.

Through this tool, it is possible to automate repetitive and bureaucratic processes, leaving agents free to solve more complex problems.

What are the main benefits of using a chatbot in the company?
Chatbots are already part of people’s daily lives. They bring news, allow you to order deliveries , find the best deals, and even give advice on love or finances. All of them, in some way, seek to improve the customer experience.

A chatbot can be used in many sectors within a company to automate repetitive processes and frequently asked questions. In addition, bots are available 24 hours a day, which allows your customer to, for example, open a call at any time to resolve simpler demands, without the need for an employee.

However, of course, it cannot replace humanized care. There are complex problems that only people can solve.

Automated service
Do you like waiting on the phone to get information?