Personalize your outreach by addressing specific pain points they have

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Consider using dynamic content to create a more personalized experience. I also recommend using a tool like Leadfeeder to track their actions on your website so you can see which content is most effective. Once an account engages with your content, move on to capturing their contact information using the tactics mentioned in the next section.


B2B demand capture tactics Once you've created demand using the strategies in the previous section, it's time to turn that demand into paying customers. The key is to focus on high-intent signals and c israel mobile phone numbers database hannels, not just gathering as many leads as possible. Identify high-intent customers using tools like Leadfeeder Website tracking tools like Leadfeeder use IP and domain information to track what companies visit your site. For example, you can see that someone from Microsoft visited your website, including what pages they viewed, how long they stayed on each page, and their exit page.


But we don't just hand over a huge list and leave you to sort through the data. Leadfeeder's custom feeds and filters help you zero in on high-intent leads, such as those who have visited your website five or six times, read your blog, and then visited your pricing page — or whatever behavior you consider high-intent. Demand generation Leadfeeder filters Define what high-intent means for your business, then use a custom feed to send those leads directly to your Slack channel, get an email notification, or even create an account in your CRM and assign it to the right salesperson.