Customer Success and Sales Strategist

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Therefore, we must start from the bottom and gradually build a complete monetization system. Realization model: the foundation of product realization The monetization model is the first level and the most basic part of the monetization pyramid. Taking iQiyi as an example, we can analyze its monetization model. According to the structure of iQiyi's revenue in the second quarter, about half came from membership services (membership fees), and more than a quarter came from online advertising. Membership fees and online advertising are the two main monetization models of iQiyi, in addition to content distribution and other revenues.



To fully understand iQiyi's monetization strategy, we canada email list need to start from these basic monetization models. . Three main monetization models () Transaction type: collecting transaction taxes or providing value-added services The transaction-based monetization model is mainly suitable for e-commerce platforms, travel platforms, etc. Take Taobao as an example, it provides a platform for sellers, sellers sell goods on it, and Taobao charges commissions and service fees. As an online travel platform, Ctrip earns commissions from airlines and hotels, as well as advertising fees through ticket sales. As a travel platform, Didi Chuxing makes profits by charging transaction taxes.



() Subscription type: collecting membership or subscription fees Subscription monetization models are common in content platforms and SaaS products. For example, iQiyi generates revenue by charging membership fees. As an enterprise collaboration tool, DingTalk makes money by charging subscription fees for software services. Fan Deng Reading Club collects subscription fees from users by selling content and audio. () Free category: Indirect monetization through advertising, in-app purchases, etc. Free products appear to be free for users, but actually generate revenue in other ways. For example, Honor of Kings is free to play but sells virtual items.