How to congratulate clients on their birthday correctly and with benefit for business

[ashammi258]

We show how to write a greeting to increase sales and brand loyalty
21.05.2024 ⏱ 7 minutes
Loyalty Program: How to Retain Customers and Increase Repeat Sales
If you send a buyer a sincere and laconic mailing with congratulations and additionally offer a gift, there is a chance that the client will decide to please himself and make an order. But in order for a person to open the letter and take advantage of the offer, you need to compose the mailing correctly. We tell kuwait phone numbers you how to do this in the article.
Why congratulate clients
How to congratulate clients on their birthday so that the message does not end up in spam
How to launch a birthday mailing
Let's fix it
Why congratulate clients on their birthday
Pre-birthday mailings help increase sales and improve customer loyalty.

Increase sales. To make it easier for a person to decide to buy on their holiday, a company can send a mailing with a promo code or bonus. Usually, such offers are limited in time. This helps motivate buyers to buy a gift for themselves as soon as possible.
Loyalty Program: How to Retain Customers and Increase Repeat Sales
Newsletter from O'STIN
The Litres service offers a 30% discount on the entire range in honor of the birthday. You can use the offer within 7 days from the moment you receive the letter
"For the last two years, we have been reviewing each mailing, checking which links and pictures customers click on. We use the same principle with congratulatory mailings.

Birthday greetings help us increase customer loyalty to the company, remind them of ourselves and encourage them to buy," Olga Krylova, former head of the online store Cave
Newsletter from Dodo
Dodo sends out a newsletter a couple of days before the name day. You can use the promo code to order pizza to the office and celebrate the holiday with colleagues
Increase customer loyalty. Congratulating a client on their birthday is a great opportunity to build communication that will create a sense of closeness with the person. The buyer sees that they are remembered, and thanks to this, their loyalty to the brand grows. This, in turn, increases the likelihood of repeat sales and gives the company additional free advertising. If the client likes the congratulations and gift, they will most likely tell their friends and acquaintances on social networks about it.
How to Solve the High Cost of Customer Acquisition: RetailCRM 10 Updates
Congratulatory mailing from the Sport Marathon store
The Sport-Marathon store gives an additional discount on purchases, and help and support are offered for free forever
How to congratulate clients on their birthday so that the message does not end up in spam
There are several rules on how to write a congratulatory letter:

personalize your mailing list;
thank the client;
be useful;
do not repeat;
subscribe to the newsletter.
Personalize the mailing. Congratulating with the words: "Dear client!.." is boring, uninteresting and more irritating than festive. Even worse is sending an impersonal postcard.
Find out how personalization can help boost sales
Birthday discount
An example where a store didn't personalize the letter. At first glance, it seems like the company made one card for all birthday people and sent it out in bulk
Try to address the client by name - this creates a sense of closeness, and the buyer sees that the birthday message is addressed to him.
7 Reasons to Implement a CRM System
In the personal date block, select “Birthday”


An example of how to make a personalized letter text. The company addressed by name, wrote a funny letter and gave a promo code that is valid for the entire range
Thank the client. After the request, thank them. Don't use general words and tell the truth - for example, you can do this: "We are grateful for choosing our store and want you to stay with us, here...". It is nice to receive congratulations and gratitude: it is both care and honesty at the same time.