The year 2023 has begun and promises many changes and opportunities, especially in the area of advertising and digital marketing. And to help you take advantage of them all, we have listed below the main marketing trends for 2023. Find out what they are below.
A year marked by changes
Before presenting the main marketing trends for 2023, it is necessary to contextualize the current scenario. After a very busy year with the growth of new platforms – such as Tik Tok and BeReal –, the World Cup , elections and the recovery of the economy, the market has changed.
Younger customers, such as the growing participation of Gen Z in shopping , faster deliveries and more accessible information. 2022 reflected the advancement of technology over the past three years and also provided a glimpse of what's to come.
If you want to highlight your brand or product, know that quality and familiarity will define the effectiveness of your campaigns.
Remembering this factor will help you understand georgia phone number data and apply the main trends during this year. Find out what they are below.
Marketing Trends for 2023
Humanization in customer relationships.
Every day that passes, consumption is increasing, mainly through online shopping, whether it's food orders, retail or technology. Nowadays, you can find practically everything you want to buy online. Technology has helped us achieve this, but when it's time to call for support, the search for humanized service stands out.
This happens because machines and artificial intelligence still do not understand some human emotions that are major influencers at the time of purchase. To achieve this, humanization during customer service will surprise the consumer and consequently increase brand loyalty.
Affiliate marketing.
Advertising on the internet is becoming increasingly expensive on the most common platforms, such as Facebook Ads and Google Ads. And that's where affiliate marketing comes in, as opposed to traditional methods.
By using affiliate marketing you will find a more profitable way to promote your media campaigns.
Afilio has over 14 years of experience in the performance and affiliate marketing market, and if you are interested in including affiliate marketing in your media strategy in 2023, talk to the new business team and learn more about the possibilities!
Nostalgia on the rise.
At the end of 2022, classics from the past came back with a vengeance. Whether in cinemas, such as the re-release of Harry Potter and Twilight, or even in products, such as the relaunch of Boticário's special Bubbaloo collection and Ma Chérie perfume. People are missing the past and are increasingly reflecting this in their purchases.
Combining a trend with a nostalgic factor can be a great opportunity to launch your campaign.
Positioning .
One marketing trend that will continue to rise in 2023 is positioning. Most consumers are no longer just looking for content or even a product or service. They want essence.
This includes all aspects of the brand's press: virtual, physical, among others. How the brand positions itself on relevant topics in the media is important. Especially for generations Z and millennials.