Ukuze uqale ukuhlola kwe-A/B,

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uzodala izinguqulo ezimbili zekhophi yekhasi lakho lokubikezela. Ungase, isibonelo, uhlole izihloko zezindaba ezimbili ezihlukene, noma izingcingo ezimbili ezihlukene eziya esenzweni. Uzobe usuthumela ingxenye yethrafikhi yakho enguqulweni eyodwa yekhasi, futhi ingxenye iye kwenye. Ngemva kwesikhathi esimisiwe, uzohlaziya imiphumela ukuze ubone ukuthi iyiphi inguqulo esebenze kangcono mayelana nokuguqulwa.

Uma kuziwa ekuhloleni i-A/B ikhophi yakho, kubalulekile ukugxila ekwenzeni izinguquko ezincane, ezikhulayo. Ungazami ukushintsha yonke into ngesikhathi esisodwa, njengoba lokhu kungenza kube nzima ukunquma ukuthi yiziphi izinguquko ezibe nomthelela omkhulu. Kunalokho, gxila ekuhloleni into eyodwa ngesikhathi, njengesihlokwana sakho, ukubizelwa esenzweni, noma isiphakamiso senani.

Ngamafuphi, ukuhlola i-A/B ikhophi yakho kuyithuluzi elibalulekile lanoma ubani ofuna ukuthuthukisa ukusebenza kahle kwekhasi labo lokubikezela. Ngokuhlola izici ezihlukene zekhophi yakho, ungabona ukuthi yiziphi izinguquko ezinomthelela omkhulu kuzinga lakho lokuguqulwa, futhi usebenzise lolo lwazi ukuze udale ikhophi yekhasi lokubikezela eliguquka ngempela.

Ukulungiselela izinjini zokusesha (SEO)
I-"Optimizing for search engines (SEO)" inqubo yokwenza izinguquko kukhophi yekhasi lakho lokubikezela nezinye izici zewebhusayithi yakho ukuze kuthuthukiswe izinga layo emakhasini emiphumela yenjini yokusesha (SERPs). Umgomo we-SEO ukwenza kube lula kumakhasimende angaba lula ukuthola iwebhusayithi yakho lapho esesha amagama angukhiye ahlobene nomkhiqizo noma isevisi yakho.

Kunezinto eziningi ezahlukene ezingaba nomthelela ezingeni lenjini yakho thenga Idatha yokuthengisa ngocingo yokusesha, okuhlanganisa okuqukethwe ekhasini lakho lokubikezela, ukwakheka kwewebhusayithi yakho, kanye nekhwalithi yezixhumanisi ezikhomba isayithi lakho. Uma kukhulunywa ngokwenza kahle ikhophi yekhasi lakho lokufika le-SEO, ezinye zezinto ezibalulekile okufanele ugxile kuzo zifaka:

Ukukhetha amagama angukhiye alungile: Khomba amagama angukhiye izethameli zakho eziqondiwe eziwasebenzisela ukucinga imikhiqizo noma amasevisi afana neyakho, futhi uqiniseke ukuthi uhlanganisa lawo magama angukhiye kukhophi yakho yekhasi lokubikezela.

Ukubhala okuqukethwe kwekhwalithi ephezulu: Bhala ikhophi yekhasi lokubikezela elinikeza inani kuzithameli ozihlosile, futhi uqiniseke ukuthi libhalwe kahle futhi lakhiwe kahle.

Ukusebenzisa izihloko nezihlokwana: Sebenzisa izihloko nezihlokwana ukuze uhlukanise ikhophi yekhasi lakho lokubikezela futhi wenze kube lula ngezinjini zokusesha ukuqonda ukuthi ikhasi lakho limayelana nani.

Ukuthuthukisa izithombe: Lungiselela noma yiziphi izithombe ozisebenzisayo ekhasini lakho lokubikezela le-SEO, okuhlanganisa ukusebenzisa amagama achazayo wefayela nama-alt tags.

Ngamafuphi, ukwenza kahle ikhasi lakho lokubikezela lezinjini zokusesha kuyingxenye ebalulekile yokuqinisekisa ukuthi iwebhusayithi yakho itholakala kalula nokuthi izethameli zakho eziqondiwe zingathola ulwazi eziludingayo. Ngokugxila ezintweni ezifana namagama angukhiye, okuqukethwe kwekhwalithi ephezulu, kanye nezihloko ezimiswe kahle nezihlokwana, ungathuthukisa izinga lenjini yakho yokusesha futhi ushayele ithrafikhi eyengeziwe kusayithi lakho.

Ukwenza ucingo oluqinile esenzweni
"Ukwenza ikhwelo eliqinile esenzweni" kumayelana nokutshela izethameli oziqondise ngqo ukuthi yini ofuna ziyenze ngokulandelayo. Noma ngabe ukugcwalisa ifomu, ukuthenga, noma ukubhalisela i-newsletter yakho, ukubizelwa esenzweni okuqinile kubalulekile ekuguquleni izivakashi zibe amakhasimende.