Additional details that need to be clarified

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Influencer Marketing Trends 2024
To sum it up

FAQ



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Influencer - who is it?
An influencer is a person who, through their expertise, charisma and authentic content, has a significant impact on the decision-making of their audience.

For businesses, an influencer is a communication channel with a client on social media platforms, particularly Instagram or TikTok. Brands use influence marketing to promote their own product. Followers follow the opinion leader: where they go, what they wear, and what they use. The brand has the opportunity to organically enter the life of the influencer, who periodically gives useful advice or publishes ads for their favorite products. Advertising should be in the context of the influencer's life.

Large companies often use the ambassador format for this. Examples include blogger Daria Kvitkova and TV presenter Nikita Dobrynin in collaboration with Puma, singer Tina Karol & Ukrzoloto, singer Alena Alena & BraBraBra, TikTok blogger Vlad Shevchenko & Silpo.