Knowing what the sales funnel is for is essential to know what process your company should follow from the first contact with the customer to the closing of the sale.
For this reason, today we are going to tell you what the sales funnel is for and all the benefits it can bring to your company.
In this post you will find:
What is a sales funnel?
What are the stages of the sales funnel?
How to make a sales funnel?
How can the sales funnel help us identify what kind of sales promotion strategies we can implement?
Sales funnel examples.
What is a sales funnel?
The sales funnel is the representation of the journey that potential leads take to become customers. Having a well-studied sales funnel will allow you to collect more information from your buyer persona to encourage their purchase decision at each stage.
Benefits of the sales funnel:
It is essential to set SMART goals for the sales team;
It will help you calculate the resources needed to achieve the goals in the set time;
You will understand which sales and marketing strategies work best at each stage of the funnel;
It will allow you to maximize your efforts by focusing each one on a purpose;
It will allow you to form a sales team that is more focused on results and its specific objectives;
You can reduce conversion costs by keeping only the right strategies.
However, according to a study , 68% of companies fail to clearly identify their sales funnel, as well as to subsequently analyze it.
Additionally, FiveFunnel revealed that 31% of sales executives don't know where to start when identifying a sales funnel.
Therefore, in addition to understanding what the sales funnel is for, it is essential to delve into the elements that you cannot lose sight of in order to implement it in your company.
You may be interested in: Lead generation: the key to attracting more opportunities
Although the sales funnel may have some variations depending on the behavior of buyers, in general, the stages are as follows:
Discovery
Lead generation
Sales opportunities
Customers
1. Discovery stage
At this stage of the sales funnel, you should be clear about how many visitors your website receives on a monthly basis, as well as which are the most visited pages, the most requested products, the bounce rate and the return rate.
2. Lead generation stage
This stage is characterized by india mobile phone number attracting the attention of visitors to obtain their contact information. This can be done through a registration form on the landing page or a content strategy focused on this. Subsequently, all contacts generated must go through a process directly with the sales team to select qualified leads.
3. Sales opportunity stage
This stage involves working on sales opportunities directly with qualified leads. To do this, it is important to maintain fluid and up-to-date communication so that agents can respond to questions without having to repeat information.
4. Customer conversion stage
At this stage, it is important to calculate the percentage of potential leads that were converted into customers, as well as the main reasons that convinced them to make this decision. In addition, it is important to start post-sale strategies to maintain loyalty.