Understanding Ad Quality on Facebook Ads

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Facebook's advertising platform aims to optimize benefits for both users and advertisers. This is why high-quality ads stand out in the platform's auctions, as the system is designed to provide superior user experiences. To achieve this, there are several criteria, such as feedback from those who view or choose not to view the ad, the evaluation of practices and low-quality elements that directly influence the definition of the ad's quality.

The Importance of Ad Quality
High-quality ads yield better results in the auction and tend to be more cost-effective, increasing their distribution and effectiveness. On the other hand, low-quality ads can result in higher costs and lower reach.

In practice, the impacted goals are the increase in belgium telegram data cost and, as a consequence, the increase in CPC independent of the image's CTR. Repeated ads that violate policies or are of low quality can lead to an overall negative perception of the ads on a page, domain, ad account, or even the credit card used to pay the bill. Improving the quality of your ads, avoiding low-quality practices and adhering to Facebook's Advertising Standards, can improve the performance of your ads and increase your results.

facebook ads ad quality
How to Evaluate the Quality of Your Ad
Quality ratings, available in ad relevance diagnostics, allow you to compare the quality of your ad to other ads targeting the same audience. In certain situations, Facebook may notify you of low-quality elements that are detrimental to the performance of your ads.

Tips for Improving Ad Quality

What to do : Make sure your ads and landing pages are relevant and useful to your target audience. Resources on advertising best practices can be found in the Meta for Business Help Center.
What to avoid : Don’t incorporate low-quality elements into ads and post-click experiences, including landing pages.
The basics that work: Always think about the combination of what is shown, who it is shown to, and why it is shown! Your image may be high quality, but if the target audience is the wrong one and the landing page is not connecting, know that the quality of your ad as a whole will suffer and your performance in the auction will not be effective.
Beware of violations
Ads that violate Facebook's Advertising Standards are not automatically categorized as low quality, but they will be rejected. Adherence to these standards is crucial to maintaining the quality and effectiveness of your ads. Rejected ads may undergo a second manual review, but if rejected again, they can result in bans ranging from ad account blocks to BM and Advertiser Profile blocks!

In more severe cases, even the advertiser's IP address can be tracked and regardless of which profile they are advertising from, Meta itself starts to prohibit the linking even before they go through approvals! To avoid this type of problem, many advertisers resort to using virtual machines (VM) and masking IP addresses with VPN!