– Reiterate benefits of the item/company at every page possible
– Have a favorites list such as: “save for later”, “heart”, “wishlists”, etc. and use cookies to save this list and the items added to cart for the shopper’s next visit
Objective: increase ability
Sometimes the shopper experiences technical difficulties, such as the website freezing or crashing, in which case many customers just forget about their cart or decide to return at another time. I cell phone number leads t is said to be the cause for about $44 billion of lost potential revenue. Therefore, it is crucial to minimize those technical difficulties as much as possible, especially at the checkout phase. To do so, you should be constantly monitoring your website and errors to fix them when they happen, understand why they occur and prevent them from happening again.
Conclusion
Following the above cart abandonment prevention checklist, you will optimize your customes’ shopping experience. You will enhance the customers’ motivation, increase their ability and induce triggers, all which will increase the likelihood of them doing the target behavior – making a purchase.
Adhering to this checklist will allow you to reduce the devastating blow of cart abandonmen
Avoid Technical Difficulties
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