India Database

It is almost impossible to imagine a website without images.

Indeed, without visual stimuli, it is usually difficult to get the user interested in your content . The old saying also applies on the web: “A picture is worth a thousand words”. Companies, retailers and private individuals who want to ...

Here, in this case, having a brand protection campaign helps the hotel or B&B to be found before the marketplace in question .

The user who searches for the name of that hotel will see the hotel's website appear first and only then, possibly, the sponsored ads from Booking , Trivago, etc.

Clear ...

Paid Search vs Paid Social
Ok, so?
What is the best strategy to promote a brand or product?

The answer, as stated at the beginning, is actually not univocal.

In fact, it is necessary to consider that the winning strategy is almost always based on the correct integration of different techniques ...

Following the example of the first tourism brand you find scrolling through your feed might not be the best idea.

Almost as much as random landscape photos are not strategically quality content.

Change your tune, follow the rule of 3i’s and build an audience with the highest performing types of ...

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So far Dario and Botto ...

Trustpilot also offers a number of tools and features to help businesses manage their reviews. Businesses can respond to reviews posted on the platform, allowing them to try to resolve any issues raised by customers.

But it doesn't end there.

Trustpilot also offers a review reporting feature ...

Unfortunately, this process is still a bottleneck for many waste management facilities, as most still follow a single-channel system that causes unsorted accumulation of recyclables.

In this way, during subsequent processes, parts of some paper and plastic recyclables are lost, resulting in a waste ...

In the US, Lemon8 entered the top 10 apps on the Apple Store in a week, surpassing YouTube, Gmail and Facebook.
While not sponsored, there is a lot of content on TikTok praising Lemon8, and ByteDance may have commissioned this content and offered creators a move to Lemon8.
But there's a but : The U ...

In fact, it is essential to distribute the contents in the correct way and towards the precise target audience that you want to intercept.

If blogs intercept active user searches and, therefore, it will be important to do SEO (PULL strategy), social media are a tool that, instead, aims to stimulate ...

It's a concept that often scares…

To turn, to change direction in life, to replace one goal with another. For many it means to waste time (an unacceptable thing!) .

I graduated from Bocconi , I worked in a consulting firm , then as a Project Manager in a metalworking company specialized in the ...