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It's hard to know where to start making inquiries

Posted: Wed Jan 22, 2025 6:19 am
by shaownhasan
Cost of acquiring existing customers vs. new customers In marketing, there is a rule called the "1:5 rule," which states that it costs five times as much to acquire a new customer as it does to acquire an existing one. Methods of acquiring new customers, such as advertising, visiting, and telephone approaches, require significantly more effort and cost than repeat purchases or visits from existing customers. How to reduce the cost of acquiring new customers However, as mentioned above, if you prioritize cost-effectiveness and only approach existing customers, your business will not grow.


Be aware of the following points and aim to reduce hong kong telegram data costs. By conducting thorough customer analysis and research in advance and accurately identifying the targets to approach, you can increase efficiency and expect good cost-effectiveness. Implementing the PDCA cycle Be sure to follow the "Plan → Do → Check → Action" method and approach problems with a flexible perspective, such as trying out as many approaches as possible to achieve your goals. It is also important to think outside the box and reconsider your entire promotion.


Use the tools Consider introducing a customer management system and effectiveness measurement tools. Although there will be an initial cost, it can lead to improved business efficiency in the mid- to long-term, which may ultimately result in cost reduction. When acquiring new customers, it is important to determine CAC and LTV Acquiring new customers is essential for business growth. Implement complex promotions while determining the balance between CAC and LTV. Acquiring new customers inevitably requires more effort and cost than acquiring existing customers.