How to move from modernization to true digital transformation
Posted: Wed Jan 22, 2025 6:01 am
In this article we tell you how to achieve a true digital transformation based on data to improve your customers' experience.
Nowadays, customer loyalty is not so much based on the price or quality of a service or product, but rather on the experience they receive. That is why 88% of companies already prioritize customer experience in their contact centers.
In this context, companies need to focus on their customers and offer them seamless and differentiated experiences in the digital realm. They must provide a seamless shopping journey that takes into account the needs of the customers.
To make this evolution a reality, you need to develop a data-driven culture and then make your business and commercial decisions data-centric. Data is the raw material from which you can create new and car owner database experiences for customers, suppliers, employees and partners, and personalize interactions.
Data-driven, cloud-enabled digital transformation
Intelligent data management
For organizations today, it is essential to modernize data management in order to better understand their customers, understand and recognize their needs, and anticipate their desires. And to do so, they need an environment like the Cloud , which ensures flexibility, scalability, agility, and cost benefits.
Intelligent data management in the Cloud –or Cloud data management- gives a new boost to the digital transformation of companies and has a direct impact on customer experience.
With Cloud data management, organizations can “ efficiently manage the complex challenges of dispersed and fragmented data to truly innovate with it on any platform, any cloud, multi-cloud and multi-hybrid.”
Thanks to intelligent cloud services, companies can “catalogue, ingest, integrate, prepare, clean, master and share all their data, wherever it is.” These are some of the advantages that allow them to measure the value of data in the cloud. Under this scheme, companies can also process data in the way they want and ensure that it is reliable and accessible, in order to extract intelligent information from it.
32 % of customers globally would walk away from a brand they love after just one bad experience. In Latin America, that rate is even higher: 49%.
Source: PWC
Digital transformation
Many companies have modernized their digital infrastructure – moving their infrastructure to the cloud and updating their applications, databases, analytics solutions, data warehouses and data lakes in the cloud. However, “today’s digital world requires something very different to turn digital modernization into great customer experiences , which is what constitutes true digital transformation.”
True digital transformation for a business involves delivering new and innovative products and services to customers, creating new operating models to bring these products and services—and new experiences—to market, and inventing new business models to leverage all of these innovations.
Nowadays, customer loyalty is not so much based on the price or quality of a service or product, but rather on the experience they receive. That is why 88% of companies already prioritize customer experience in their contact centers.
In this context, companies need to focus on their customers and offer them seamless and differentiated experiences in the digital realm. They must provide a seamless shopping journey that takes into account the needs of the customers.
To make this evolution a reality, you need to develop a data-driven culture and then make your business and commercial decisions data-centric. Data is the raw material from which you can create new and car owner database experiences for customers, suppliers, employees and partners, and personalize interactions.
Data-driven, cloud-enabled digital transformation
Intelligent data management
For organizations today, it is essential to modernize data management in order to better understand their customers, understand and recognize their needs, and anticipate their desires. And to do so, they need an environment like the Cloud , which ensures flexibility, scalability, agility, and cost benefits.
Intelligent data management in the Cloud –or Cloud data management- gives a new boost to the digital transformation of companies and has a direct impact on customer experience.
With Cloud data management, organizations can “ efficiently manage the complex challenges of dispersed and fragmented data to truly innovate with it on any platform, any cloud, multi-cloud and multi-hybrid.”
Thanks to intelligent cloud services, companies can “catalogue, ingest, integrate, prepare, clean, master and share all their data, wherever it is.” These are some of the advantages that allow them to measure the value of data in the cloud. Under this scheme, companies can also process data in the way they want and ensure that it is reliable and accessible, in order to extract intelligent information from it.
32 % of customers globally would walk away from a brand they love after just one bad experience. In Latin America, that rate is even higher: 49%.
Source: PWC
Digital transformation
Many companies have modernized their digital infrastructure – moving their infrastructure to the cloud and updating their applications, databases, analytics solutions, data warehouses and data lakes in the cloud. However, “today’s digital world requires something very different to turn digital modernization into great customer experiences , which is what constitutes true digital transformation.”
True digital transformation for a business involves delivering new and innovative products and services to customers, creating new operating models to bring these products and services—and new experiences—to market, and inventing new business models to leverage all of these innovations.