Their value proposition was clear: and services. Once rappi had proven its initial success in colombia, it began expanding to other latin american countries, such as mexico, argentina, and peru. To capture this new market and differentiate itself from emerging competitors, rappi implemented several key strategies: intensive social media marketing : rappi invested heavily in social media advertising, using local influencers to increase visibility and trust in each new market.
These influencers shared their positive bc data hong kong user list experiences, which generated curiosity and interest among the young audience. If you’re interested in understanding more about how brands can leverage influencer marketing , this article on influencer marketing offers some great tips and strategies. Expanding services and features : rappi didn’t just limit itself to food delivery; it quickly expanded its offering with services like rappicash, rappifavor, and rappitravel, increasing the value of the platform for users. This diversification helped customers use the app more frequently, thus driving sales growth .
Attractive promotions and discounts : rappi launched aggressive promotions, such as free shipping and discounts for new users, which accelerated adoption. It also implemented a loyalty program, rappiprime, which offered exclusive benefits to subscribers. These strategies helped rappi gain a considerable market share in a short period of time and position itself as a leader in the delivery market in latin america. Thanks to this growth phase, rappi became an essential service and consolidated its brand in the region.