If all the information has already been collected and all that remains is to combine it, you can draw a diagram in Adobe Photoshop or Illustrator or order a visualization from a designer. Such a display will have a very presentable appearance and is convenient to use for presentation to management.
However, it is inconvenient to work with the diagram because it is static. , you need to draw the diagram again, which is associated with time and financial costs. In addition, it will not be possible to place a lot of information on such a diagram and you will have to supplement it with applications. But this option may be acceptable for a small business with a poland email list minimum of points of contact.
Example of a Customer Journey Map drawn by a designer ( source ):
Example of a CJM customer map drawn by a designer
An example of a CJM customer card drawn by a designer
Schemes + Excel or Google Docs
The previous version can be slightly improved. Diagrams are conveniently drawn in special services: Draw.io , Lucidchart , etc. Information can be recorded in Excel or Google Docs.
The disadvantage of this method is that to keep the data up to date, you need to constantly synchronize the diagram with the table. The feasibility of the method should be determined based on the volume of data and the scale of the work.
Mindmaps
The customer journey map can be visualized in the mind map format. This option is quite convenient, as it allows you to add any number of contact points in any sequence. If necessary, you can add branches. In each mind map block, you can add the necessary additional information.
To create mind maps, you can use both desktop and online versions of services. For example, MindMeister , XMind . Online maps are convenient if a team of specialists works on creating visualization.