Selling products on VKontakte:

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How and why to make a store out of a community

If sales are not the main goal of your community, then the products tab does not have to be the first one. Otherwise, you need to click on the gear in the section menu, drag the “Products” item up and click “Save”.

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Selling products on VKontakte: how and why to make a store out of a community

What promotion options can be chosen for an online store on VKontakte
Advertising helps to get more orders and increase reach. Even if a person does not buy the product, he can subscribe to the community and become a client later.

You can use one of two promotion objects: "Product Catalog" or "Community and Profile". In the first case, VK Advertising will automatically generate a feed, which you can then customize for your needs. In the second case, you should use the "Sending a message" objective to receive requests for products that you will show in the ad.

We will discuss the process of creating and running an online store on VKontakte in more detail in this article .To successfully sell on the marketplace, you need to solve the issues of storage, packaging and delivery of goods. This is where fulfillment comes in handy. We tell you what this service includes, how much it costs and how to find a provider.