Like everything else, COVID will change marketing
Posted: Mon Jan 20, 2025 9:26 am
For years, as products and sales flourished, marketing departments felt like they were last in the order of importance. When the going got tough, it was usually the marketing area that saw the cuts. In the COVID era, that has completely changed, as unconventional methods of reaching potential customers have put marketing in the driver’s seat so far. The rules have changed, but the expected outcomes have not.
It’s no surprise that marketing has undergone a radical transformation. The good news is that companies’ marketing spend has rebounded significantly. This shift has largely seen companies move from a defensive posture to an offensive one. At the heart of this is the continued transformation to digital. Being able to engage current and potential customers through new interfaces has always been a big goal. This could be through a company website, landing pages, or other digital el salvador telegram number database methods (such as through mobile devices). Automation is also huge right now. Sure, this requires investment, but the rewards can be well worth the cost. From a marketer’s perspective, anything that was once done manually can now be done through automation with great scope for returns.
The use of AI is changing as companies look at the angle of customization. With so many companies now using AI and machine learning on the service side, competitors that don’t use these strategies are at a huge disadvantage. Consumers now expect companies to not only know what they want, but to have a comprehensive understanding of their needs. Only data driven by AI and machine learning can help you achieve your goals.
Lastly, there has been a real increase in hiring marketing professionals with the right skills for the new era as COVID has changed the game. A year ago, many marketers were fighting for their lives as the drop in sales worldwide impacted everything, but marketing has made a comeback. What a difference a year makes.
This is an example of a new marketing approach
Avatar-based virtual events are a new way to engage your audience, and here are three platforms marketers may want to consider for their events this year.
It’s no surprise that marketing has undergone a radical transformation. The good news is that companies’ marketing spend has rebounded significantly. This shift has largely seen companies move from a defensive posture to an offensive one. At the heart of this is the continued transformation to digital. Being able to engage current and potential customers through new interfaces has always been a big goal. This could be through a company website, landing pages, or other digital el salvador telegram number database methods (such as through mobile devices). Automation is also huge right now. Sure, this requires investment, but the rewards can be well worth the cost. From a marketer’s perspective, anything that was once done manually can now be done through automation with great scope for returns.
The use of AI is changing as companies look at the angle of customization. With so many companies now using AI and machine learning on the service side, competitors that don’t use these strategies are at a huge disadvantage. Consumers now expect companies to not only know what they want, but to have a comprehensive understanding of their needs. Only data driven by AI and machine learning can help you achieve your goals.
Lastly, there has been a real increase in hiring marketing professionals with the right skills for the new era as COVID has changed the game. A year ago, many marketers were fighting for their lives as the drop in sales worldwide impacted everything, but marketing has made a comeback. What a difference a year makes.
This is an example of a new marketing approach
Avatar-based virtual events are a new way to engage your audience, and here are three platforms marketers may want to consider for their events this year.