You can also complement the message with related images
Posted: Mon Jan 20, 2025 9:24 am
This is key to achieving their loyalty, which means that they continue buying because they trust your brand. 4.- Add relevant CTAs Among other options for creating the perfect transactional email is the incorporation of perfect calls to action. Keep in mind that this should not overshadow the information you are transmitting. Rather, it should complement it. The success of the button is in placing it in the right location and with colors that stand out . You can use this button to direct the user to a landing page where you present other products or services. The purpose is to lead them to exactly the action you want them to take. 5.- Use eye-catching designs Attractive transactional email designJust because you're going to give precise and specific information doesn't mean that the design you use has to be unattractive.
It's important to take care of every detail, from pharmaceutical companies email list the typography to the colors you're going to use . Take advantage of placing your logo at the beginning to give your brand greater presence. And this is also where call-to-action buttons come in. The idea is to make your layout as eye-catching as possible to capture the attention of users. 6.- Incorporate upselling and cross-selling actions You already know that the main characteristic of transactional emails is that you can easily personalize them, since they are sent as a result of a user's action. To do this, you can use upselling and cross-selling actions , two disciplines that are great allies for this type of email . You have the necessary information to know what product or service the user is looking for, so it is the perfect time to offer them a discount on what they are interested in.
It's important to take care of every detail, from pharmaceutical companies email list the typography to the colors you're going to use . Take advantage of placing your logo at the beginning to give your brand greater presence. And this is also where call-to-action buttons come in. The idea is to make your layout as eye-catching as possible to capture the attention of users. 6.- Incorporate upselling and cross-selling actions You already know that the main characteristic of transactional emails is that you can easily personalize them, since they are sent as a result of a user's action. To do this, you can use upselling and cross-selling actions , two disciplines that are great allies for this type of email . You have the necessary information to know what product or service the user is looking for, so it is the perfect time to offer them a discount on what they are interested in.