AI tools will learn to work independently

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These tools can be very powerful. But it’s important trinidad and tobago b2b leads to note: AI mechanisms have no sense of morality. They're not that kind of brain. So when you ask autonomous AI to achieve a goal, you have to realize that it won’t differentiate between positive or mean means—and perhaps even between legal and illegal means.

All the developments we outline here will rely on just-in-time engineering. Whether you're using AI to create longer content, complete tasks online, or ask autonomous AI for ideas, you need the right prompts to get the right answers.

That’s why just-in-time engineering is the most important skill social media marketers like you can learn right now. Welcome to the future!

Chris Penn is a data scientist and the author of AI for Marketers. He co-founded Trust Insights, a consulting firm that helps brands with analytics and AI, and the Trust Insights Academy. He hosts the Marketing Over Coffee podcast and his newsletter is Almost Timely. You can find him on LinkedIn @cspenn.

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