Content Marketing: 10 Recommendations to Follow
Posted: Mon Jan 20, 2025 5:57 am
Content marketing is a marketing strategy that seeks to create, publish, and promote content tailored to your audience, such as blog articles, e-books, and social media posts. This content is not focused on explicitly promoting your brand, but rather on helping your audience solve problems and positioning yourself as an authority on the subject.
We've put together 10 content marketing recommendations to help you create more robust, meaningful content that builds connections with your audience.
10 content marketing recommendations to follow
1. Know how to use keywords and choose your titles carefully
The secret to content marketing is in the keyword, especially if you use SEO techniques . In blog articles and e-books, choosing the title is essential, as it is what will make the user read the rest of the text.
2. Always value the quality of the content
Here, quality is more important than quantity. It’s venezuela phone number lead better to create less content, as long as it’s well-structured and helps the audience understand how your product or service can solve their problem.
digital presence
3. Identify your company’s voice
What is your company’s identity? The way you write, speak, and interact with your audience should reflect this. You can be more formal or use slang and emojis, for example.
4. Plan content for the medium and long term
One characteristic of content marketing is constant contact with followers, sharing more information until they are ready to make a purchase. Therefore, content should be designed in the medium and long term, so that it always contains relevant content that leads potential customers to make a purchase.
5. Understand the sales funnel
One of the tools used in content marketing to define the potential customer's place within the purchasing process is through the sales funnel, which consists of three stages:
Top of the funnel: This is where visitors discover the brand and have their first contact. When they recognize that they have a problem that they need to solve, they become leads. In these two stages, the content is more generic.
Middle of the funnel: Leads become opportunities when they consider your solution to solve their problem. Content needs to be more direct, showing the benefits of the product or service and how your company can help them.
Bottom of the funnel: Opportunities become customers when they decide to make a purchase. To do this, produce content that leads directly to the purchase, with a call to action to the website or shopping cart.
Content Marketing and Sales Funnel
6. Adapt your content to multiple formats
Nowadays, users access content from a variety of different devices, such as computers, cell phones, and tablets, with different screen sizes. In addition, they consume different formats within social networks. Instagram, for example, can be consumed via photos, stories, reels, or videos. Keep this in mind when producing content and adapt it to these formats.
7. Only share content that is important to your audience
Many entrepreneurs share content that is not related to their business or use social media as a product catalog. In content marketing, this type of post should be the smallest part of your content. Remember: the focus is on delivering knowledge and helping users.
8. Seek to create connections
When producing your content with a focus on content marketing, try to create connections with your audience. To do this, you must know them in depth, their interests, their needs, how they like to consume content and everything else you can gather.
Beginner Entrepreneur: 5 Habits to Have Right Now
9. After posting, engage with your followers
The work doesn’t end with the post. It’s important to respond to comments and private messages to not only increase engagement with your posts, but also to let your followers know that the company is there to help them.
10. Always keep an eye on what’s new and recycle your best content
News, memes, trends and viral videos are great ways to engage with your audience and gain more visibility for your posts. So, always be up to date with the latest news and post according to what's trending.
We've put together 10 content marketing recommendations to help you create more robust, meaningful content that builds connections with your audience.
10 content marketing recommendations to follow
1. Know how to use keywords and choose your titles carefully
The secret to content marketing is in the keyword, especially if you use SEO techniques . In blog articles and e-books, choosing the title is essential, as it is what will make the user read the rest of the text.
2. Always value the quality of the content
Here, quality is more important than quantity. It’s venezuela phone number lead better to create less content, as long as it’s well-structured and helps the audience understand how your product or service can solve their problem.
digital presence
3. Identify your company’s voice
What is your company’s identity? The way you write, speak, and interact with your audience should reflect this. You can be more formal or use slang and emojis, for example.
4. Plan content for the medium and long term
One characteristic of content marketing is constant contact with followers, sharing more information until they are ready to make a purchase. Therefore, content should be designed in the medium and long term, so that it always contains relevant content that leads potential customers to make a purchase.
5. Understand the sales funnel
One of the tools used in content marketing to define the potential customer's place within the purchasing process is through the sales funnel, which consists of three stages:
Top of the funnel: This is where visitors discover the brand and have their first contact. When they recognize that they have a problem that they need to solve, they become leads. In these two stages, the content is more generic.
Middle of the funnel: Leads become opportunities when they consider your solution to solve their problem. Content needs to be more direct, showing the benefits of the product or service and how your company can help them.
Bottom of the funnel: Opportunities become customers when they decide to make a purchase. To do this, produce content that leads directly to the purchase, with a call to action to the website or shopping cart.
Content Marketing and Sales Funnel
6. Adapt your content to multiple formats
Nowadays, users access content from a variety of different devices, such as computers, cell phones, and tablets, with different screen sizes. In addition, they consume different formats within social networks. Instagram, for example, can be consumed via photos, stories, reels, or videos. Keep this in mind when producing content and adapt it to these formats.
7. Only share content that is important to your audience
Many entrepreneurs share content that is not related to their business or use social media as a product catalog. In content marketing, this type of post should be the smallest part of your content. Remember: the focus is on delivering knowledge and helping users.
8. Seek to create connections
When producing your content with a focus on content marketing, try to create connections with your audience. To do this, you must know them in depth, their interests, their needs, how they like to consume content and everything else you can gather.
Beginner Entrepreneur: 5 Habits to Have Right Now
9. After posting, engage with your followers
The work doesn’t end with the post. It’s important to respond to comments and private messages to not only increase engagement with your posts, but also to let your followers know that the company is there to help them.
10. Always keep an eye on what’s new and recycle your best content
News, memes, trends and viral videos are great ways to engage with your audience and gain more visibility for your posts. So, always be up to date with the latest news and post according to what's trending.