Find out why you need to invest in this segment
Posted: Mon Jan 20, 2025 3:36 am
Although the adoption of this practice has increased in recent years, as voice-activated shopping improves, you may have doubts about whether it is really worth implementing it in your e-commerce. That is why I have selected some reasons why you should use voice commerce, check them out!
Evolving the customer experience
Because voice commerce is easy to use, people tend to interact more with their devices, which can collect data from their owners and use it to personalize the customer experience. Companies that collect information about consumer behavior, preferences, and historical data can develop powerful products and marketing strategies to beat competitors, while also delighting their customers with every purchase.
This way, you can change and improve the way your customers interact with your store , making the process simpler without having to spend on labor to achieve customer success.
Knowing how Artificial Intelligence is being integrated chiropractor email address into consumer shopping experiences, using voice search is the next step in utilizing this tool with your customers.
Gather brand affinity
Consumers love brands they can connect with in some way, and voice, the ultimate conversational tool, allows them to do just that.
Also, think about your younger customers. They are more open to trying new technologies and this extends to the way they search. So this sense of adventure is what makes them more likely to be early adopters of voice commerce.
Improve search optimization
Voice commerce is also a great way to adapt to your customers’ changing search and purchasing habits.
Imagine this scenario: You sell shoes on your e-commerce site and a customer asks Siri “where can I find cheap shoes near me?” If you’re already optimized for location- and keyword-based searches , and you happen to be in the right location, that’s a new potential customer for you.
Google doesn't yet release keyword data for voice searches, but you can still use keyword research to find out what people are asking about your store or what you can optimize for.
Differentiator for B2B companies
For B2B companies , voice commerce is a great opportunity to not only improve processes in warehouses and offices, but also to stand out from the competition. After all, they are pioneers in adopting new technologies , so it will be easier to adapt to the features that this strategy has to offer. This way, you will offer memorable, simple and innovative online experiences to your customers.
Evolving the customer experience
Because voice commerce is easy to use, people tend to interact more with their devices, which can collect data from their owners and use it to personalize the customer experience. Companies that collect information about consumer behavior, preferences, and historical data can develop powerful products and marketing strategies to beat competitors, while also delighting their customers with every purchase.
This way, you can change and improve the way your customers interact with your store , making the process simpler without having to spend on labor to achieve customer success.
Knowing how Artificial Intelligence is being integrated chiropractor email address into consumer shopping experiences, using voice search is the next step in utilizing this tool with your customers.
Gather brand affinity
Consumers love brands they can connect with in some way, and voice, the ultimate conversational tool, allows them to do just that.
Also, think about your younger customers. They are more open to trying new technologies and this extends to the way they search. So this sense of adventure is what makes them more likely to be early adopters of voice commerce.
Improve search optimization
Voice commerce is also a great way to adapt to your customers’ changing search and purchasing habits.
Imagine this scenario: You sell shoes on your e-commerce site and a customer asks Siri “where can I find cheap shoes near me?” If you’re already optimized for location- and keyword-based searches , and you happen to be in the right location, that’s a new potential customer for you.
Google doesn't yet release keyword data for voice searches, but you can still use keyword research to find out what people are asking about your store or what you can optimize for.
Differentiator for B2B companies
For B2B companies , voice commerce is a great opportunity to not only improve processes in warehouses and offices, but also to stand out from the competition. After all, they are pioneers in adopting new technologies , so it will be easier to adapt to the features that this strategy has to offer. This way, you will offer memorable, simple and innovative online experiences to your customers.