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Posted: Mon Jan 20, 2025 3:24 am
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If you enjoyed this episode of The Marketing iraq b2b leads Agency Show, head to Apple Podcasts, leave a rating, write a review, and subscribe.
Stay up to date: Get new marketing articles!
Don’t miss out on our upcoming social media marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our carefully crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual newsletter
This article was co-authored by Ron Callis and Michael Stelzner. For more information about Ron, scroll to "Additional Notes on this Episode" at the end of this article.
Why should businesses consider leveraging artificial intelligence?
Artificial Intelligence (AI) is rapidly transforming business capabilities across industries, especially marketing capabilities. For many small business leaders, artificial intelligence presents both tremendous opportunities and potential threats.
Initially, Ron Callis, founder and CEO of One Firefly, an agency that specializes in helping small businesses adopt and market artificial intelligence, worried that artificial intelligence technology would make his business irrelevant.
In 2007, Ron started an engineering company serving small custom integrators. By 2015, he realized marketing was the most profitable and scalable part of his business, so he spun off the non-marketing departments to focus on serving the marketing needs of small businesses. Since 2015, One Firefly has been growing at over 20-30% per year. The company currently has 80 employees and is named the fastest-growing private company in the United States by Inc 5000.
If you enjoyed this episode of The Marketing iraq b2b leads Agency Show, head to Apple Podcasts, leave a rating, write a review, and subscribe.
Stay up to date: Get new marketing articles!
Don’t miss out on our upcoming social media marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our carefully crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual newsletter
This article was co-authored by Ron Callis and Michael Stelzner. For more information about Ron, scroll to "Additional Notes on this Episode" at the end of this article.
Why should businesses consider leveraging artificial intelligence?
Artificial Intelligence (AI) is rapidly transforming business capabilities across industries, especially marketing capabilities. For many small business leaders, artificial intelligence presents both tremendous opportunities and potential threats.
Initially, Ron Callis, founder and CEO of One Firefly, an agency that specializes in helping small businesses adopt and market artificial intelligence, worried that artificial intelligence technology would make his business irrelevant.
In 2007, Ron started an engineering company serving small custom integrators. By 2015, he realized marketing was the most profitable and scalable part of his business, so he spun off the non-marketing departments to focus on serving the marketing needs of small businesses. Since 2015, One Firefly has been growing at over 20-30% per year. The company currently has 80 employees and is named the fastest-growing private company in the United States by Inc 5000.