While you want to avoid being spammy (and potentially hurting your rankings in the process), keywords are essential. How do you balance these two? Search engine crawlers scan entire pages for meaning, and product descriptions are fairly short pieces of text. So if you include the same keyword multiple times, the search engine will remove it from the SERPs .
What is the alternative?
The copy itself isn’t the only place you can include belarus phone data a keyword. For example, you can also include a keyword in: “Alt” Image descriptions URLs Page titles H1s Subheadings (H2s, H3s, …) Meta titles and meta descriptions One keyword in each of these is sufficient and will help you avoid your product page getting penalized.
The product page, for example men's face cream , should not be duplicated. Page uniqueness is a key element in SEO. What does this mean? Similar product descriptions on multiple pages will make it difficult for search engines to index your store pages. If the page cannot be indexed properly, it will be less visible. Let's take shoes as an example. Many stores sell hundreds of similar shoes that differ only in size or color.
While de-indexing the page may not seem like the perfect solution, it is still better than being penalized for something that could be considered spam. Be sure to periodically check the Index Coverage report for your site in Google Search Console to see if there are any indexing issues Google is having as it goes through your store.
SEO copywriting for ecommerce requires skill and practice. If you want to make your life easier, you can use talent acquisition software to find professional copywriters who can easily write product descriptions.
eCommerce SEO: Summary
Product page copy is a significant part of your eCommerce SEO . The first thing to remember is to always keep in mind the needs of the buyer and that need is product information. Product pages should educate (features) and motivate your customers (benefits) to convert.