They read an article during their coffee break
Posted: Tue Jan 07, 2025 8:39 am
Well, quality articles are those that are able to give people the information they need. Only when you have hooked the reader, only when you are sure you have answered their needs can you allow yourself to broaden the field and go deeper. 3) People, not users Once upon a time there was the user. A mythological, immaterial, inexplicable being. I don't know about you, but when we talk about users I always have the feeling that we are describing abstract, elusive creatures that behave in an incomprehensible way.
Users are those who don't read the articles they should read, who find your phone data don't click the buttons they should click. Users don't do, don't understand, don't buy... In short, users are idiots. This perhaps explains why, in the minds of many marketers, users are always the others. Much more trivially, however, users are people. Like you and me. And just like us, they are in a hurry, tired and stressed. listlessly, with little attention.
Their children are screaming in the next room and therefore they miss some passages. They open your content after working ten hours and get impatient if they come across a sloppy text. Exactly like we do. Got it? Consequently, your task as a writer then becomes to make the understanding of the content as easy as possible. Which doesn't mean writing banal articles, eh! It means quickly understanding where the essential information is, drawing attention to the most important passages, giving the possibility of getting to the heart of the content in 30 seconds.
Users are those who don't read the articles they should read, who find your phone data don't click the buttons they should click. Users don't do, don't understand, don't buy... In short, users are idiots. This perhaps explains why, in the minds of many marketers, users are always the others. Much more trivially, however, users are people. Like you and me. And just like us, they are in a hurry, tired and stressed. listlessly, with little attention.
Their children are screaming in the next room and therefore they miss some passages. They open your content after working ten hours and get impatient if they come across a sloppy text. Exactly like we do. Got it? Consequently, your task as a writer then becomes to make the understanding of the content as easy as possible. Which doesn't mean writing banal articles, eh! It means quickly understanding where the essential information is, drawing attention to the most important passages, giving the possibility of getting to the heart of the content in 30 seconds.