Product testing is an essential part of the beauty shopping experience . That’s why Sephora stores have so many testers on their shelves. But until recently, most of that experience has taken place in-person, in brick-and-mortar stores. That’s what L’Oréal is aiming to change. The beauty giant, which owns cosmetics, skincare and haircare brands ranging from luxury lines like Kiehl’s and Urban Decay to drugstore products like Maybelline and Garnier, has been investing in a digital transformation that will shift the in-person experience to online.
In March last year, L'Oréal acquired ModiFace , an augmented reality beauty company. austria phone number This allowed it to implement features such as virtual makeup and hair color try-ons, as well as an online skincare diagnosis, which will assist people in the experience of trying on a product through a screen. Earlier this year, L'Oréal announced that it would be bringing ModiFace's AR technology to Amazon to create the first virtual cosmetics try-on experience for the retail giant.
problems and help them decide on the right products, the right colors, the right routines and go deeper into this era of personalization ," L'Oréal's chief digital officer Lubomira Rochet told Adweek .