AIM AND HIT THE CUSTOMER “SWEET SPOT”
Posted: Wed Jan 01, 2025 6:50 am
As part of the conference "Dare to grow" organized by whatsapp data Stéphane RONTEIX of FORCE PLUS, Henry ANGLEYS of FORCE PLUS and Joseph BRIGNEAUD of ENTERNEXT, Paul O'DEA returned to three fundamental questions on growth in the company addressed in his book The Business Battlecar. This book helps you develop a winning strategy to grow your company with the support of your team: the customer sweet spot. A strategy that will make you win the war on several fronts. The battle against competitors, the battle for the minds of customers, the battle for investors, and the battle to win the hearts of employees.
The promise of the book is to show you how to develop a clear strategy to grow your business; unite your team around this strategy; and then implement it. It provides you with simple and very operational tools to develop and manage the growth of your business on a daily basis.
The second question is at the heart of the approach to be undertaken. The sweet spot is a tool that B2B companies can use to help them define, identify and choose their customers.
Aiming for the “sweet spot” means matching your services and products with the needs of your core target audience.
We all know how difficult it can be to find a good supplier. Someone who can meet your exact requirements on time, every time, every time. This reality is true when it comes to finding a good customer. Conventional wisdom may suggest that any paying customer is a good customer, the reality is sometimes different.
Some customers are “better than others.” They are easier to serve, less resource intensive and, as a result, more profitable . The main challenge is finding the right customers, winning them over and then retaining them by ensuring that your product or service offering continues to adapt to their needs. When this happens, you know you have hit the “sweet spot”!
The promise of the book is to show you how to develop a clear strategy to grow your business; unite your team around this strategy; and then implement it. It provides you with simple and very operational tools to develop and manage the growth of your business on a daily basis.
The second question is at the heart of the approach to be undertaken. The sweet spot is a tool that B2B companies can use to help them define, identify and choose their customers.
Aiming for the “sweet spot” means matching your services and products with the needs of your core target audience.
We all know how difficult it can be to find a good supplier. Someone who can meet your exact requirements on time, every time, every time. This reality is true when it comes to finding a good customer. Conventional wisdom may suggest that any paying customer is a good customer, the reality is sometimes different.
Some customers are “better than others.” They are easier to serve, less resource intensive and, as a result, more profitable . The main challenge is finding the right customers, winning them over and then retaining them by ensuring that your product or service offering continues to adapt to their needs. When this happens, you know you have hit the “sweet spot”!