This will help increase the chances of a conversion

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Track the Metrics and Be Ready to Tweak Marketing is all about the data. To determine what will work best, you should have A/B ads and landing pages that you test. This takes a lot of the guesswork out of what performs and converts for you. You will also want to measure a variety of metrics on social media.


For instance, take a close look at awareness and engagement metrics, such as likes, comments, shares, pins, post reach peru telegram database mentions, impressions, and video views. Don’t forget to also pay attention to metrics related to conversions like cost-per-click, click-through-rate, and actual conversion rate. If you notice something isn’t working well or as well as you would like, tweak it and see if it works better. You may find that your audience prefers funny posts as opposed to news-related posts.


Test to determine when the best time of day and week is to post on your social media platform (and keep in mind each platform will be different) to get the most engagement from your audience. Remember your social media success lies in the data, so don’t overlook it! MARKET INTELLIGENCE Wrap Up: Social Media Is Key to the Buyer’s Journey and Brand Awareness Social media has proven its effectiveness at increasing brand awareness, so it makes sense that it can play a significant role in the buyer’s journey.