According to ESSCA’s AI Barometer, IT is leading the way in AI use in companies, with 37%, followed by Operations (15%) and Marketing (14%). Further behind are HR (12%), Finance (11%) and Sales (10%).
Dejan Glavas, Professor of Finance and Director of the AI for Sustainability Institute at ESSCA explains: “As the department with the most technology expertise, IT leads the implementation and development of AI in companies. This department is often tasked with testing and evaluating AI systems before their integration into other areas. In addition, many AIs are initially designed to improve IT infrastructure, optimize data management, and provide support to other departments in their transition to AI-based tools.”
Following this is the Operations department, which is increasingly making costa rica telegram lead progress in the use of AI. AI in operations is used to optimize processes, automate repetitive tasks and reduce operating costs. This can include everything from inventory management to predictive maintenance and supply chain optimization, allowing companies to achieve greater efficiency and reduce errors.
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The Marketing department is located very close to Operations. In the marketing field, AI is mainly used to personalize customer experiences, analyze large volumes of data for market segmentation and campaign optimization. AI models in this area help improve the accuracy of advertising strategies and anticipate customer needs through the analysis of consumption patterns.
In fourth place is Human Resources. HR departments are currently using AI to streamline processes such as recruiting, selection and training, filtering resumes, evaluating candidates and personalizing development plans. They are also using AI to automate administrative tasks such as payroll, scheduling and onboarding, while improving employee experience with chatbots, smart surveys and wellbeing analytics.
Dejan Glavas comments that “as companies become more familiar with AI, it is likely that other departments will also begin to integrate these technologies, expanding their applications within the organization.”