Reasons to have a mobile-friendly website
Posted: Sat Dec 28, 2024 7:03 am
Which device do you use the most to browse the Internet? Most people will say that they do so from a smartphone or tablet. The numbers indicate that more than 50% of searches are made from these devices. This trend is one of the reasons for having a mobile-friendly website . At Web Positioning Salamanca we will give you more reasons to have a responsive design.
What is responsive design?
At any time of day, a user picks up their smartphone to check email, look up an address, or just for entertainment. Responsive design is what makes it possible for a website to adapt to any type of screen from which it is viewed.
The content displayed on the desktop version is the same as that displayed costa rica telegram data on a laptop, tablet or smartphone. However, the organization of the modules and the size of the elements are changed to make it look better.
For marketing, having a website that is mobile-friendly is a necessity, rather than a trend. The number of users of these devices is increasing. As is the number of people who search from them. This change in behavior is reflected in the statistics.
By 2016, the number of users browsing from mobile devices exceeded 50% of the total, leaving behind those who browse from a computer. And the number has been increasing ever since. The following graph from StatCounter Global Stats reflects the moment of change.
If your business has an online presence, it needs to adapt to mobile devices. It's a way to modernize, gain visibility and improve user experience. What's more, it's essential for SEO positioning since Google implemented mobile-centric indexing. Other search engines like Yahoo also give priority to these sites.
Reasons to have a mobile-friendly website
Mobile browsing has taken up a lot of content on the web in recent months. It's important to stop and understand the importance of responsive web design . Below we tell you the main reasons to adapt your site.
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1. Mobile phone use continues to increase
The number of smartphone and tablet users continues to grow, which drives mobile searches. There are many actions that can be performed, making life easier for users. They have access to social networks, their emails and can even make online purchases.
Most users who own a mobile phone spend at least one hour browsing from their device. Having a responsive website for your business becomes an opportunity to get new customers.
2. User experience
A website that is intuitive, loads quickly and looks good on the screen improves the user experience. And if the visitor is happy with your site, they will spend more time, visit more pages and be more willing to convert.
Responsive sites are set up to load faster because mobile connections are slower. And one of the reasons visitors abandon a website is because of the loading speed.
It also has an impact if the website doesn't look good. Visitors can tell if a website is responsive or not when they see it, even if they aren't aware of this technology. If they have a hard time reading a text, opening a link or viewing any content, they will leave the website.
3. Take advantage of Click-to-Call
Click-to-Call is a technology that allows visitors to a website to call the company from the website itself. They do not need to look for another device or copy the number, they do it from their smartphone or tablet by touching the button.
It is a way to adapt marketing campaigns to modern technology. It can be implemented by adding a button on the web or a call extension in PPC campaigns.
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4. New ways of advertising
Mobile users demand other forms of content. Typically, advertising on a website appears in the form of banners. But by increasing the loading speed of the site, it is possible to experiment with other formats such as video. This will in turn improve the experience of visitors who demand this type of content more.
What is responsive design?
At any time of day, a user picks up their smartphone to check email, look up an address, or just for entertainment. Responsive design is what makes it possible for a website to adapt to any type of screen from which it is viewed.
The content displayed on the desktop version is the same as that displayed costa rica telegram data on a laptop, tablet or smartphone. However, the organization of the modules and the size of the elements are changed to make it look better.
For marketing, having a website that is mobile-friendly is a necessity, rather than a trend. The number of users of these devices is increasing. As is the number of people who search from them. This change in behavior is reflected in the statistics.
By 2016, the number of users browsing from mobile devices exceeded 50% of the total, leaving behind those who browse from a computer. And the number has been increasing ever since. The following graph from StatCounter Global Stats reflects the moment of change.
If your business has an online presence, it needs to adapt to mobile devices. It's a way to modernize, gain visibility and improve user experience. What's more, it's essential for SEO positioning since Google implemented mobile-centric indexing. Other search engines like Yahoo also give priority to these sites.
Reasons to have a mobile-friendly website
Mobile browsing has taken up a lot of content on the web in recent months. It's important to stop and understand the importance of responsive web design . Below we tell you the main reasons to adapt your site.
Post: Web positioning: What it is and strategies that work in 2025
1. Mobile phone use continues to increase
The number of smartphone and tablet users continues to grow, which drives mobile searches. There are many actions that can be performed, making life easier for users. They have access to social networks, their emails and can even make online purchases.
Most users who own a mobile phone spend at least one hour browsing from their device. Having a responsive website for your business becomes an opportunity to get new customers.
2. User experience
A website that is intuitive, loads quickly and looks good on the screen improves the user experience. And if the visitor is happy with your site, they will spend more time, visit more pages and be more willing to convert.
Responsive sites are set up to load faster because mobile connections are slower. And one of the reasons visitors abandon a website is because of the loading speed.
It also has an impact if the website doesn't look good. Visitors can tell if a website is responsive or not when they see it, even if they aren't aware of this technology. If they have a hard time reading a text, opening a link or viewing any content, they will leave the website.
3. Take advantage of Click-to-Call
Click-to-Call is a technology that allows visitors to a website to call the company from the website itself. They do not need to look for another device or copy the number, they do it from their smartphone or tablet by touching the button.
It is a way to adapt marketing campaigns to modern technology. It can be implemented by adding a button on the web or a call extension in PPC campaigns.
Post: Artificial Intelligence Tools for SEO
4. New ways of advertising
Mobile users demand other forms of content. Typically, advertising on a website appears in the form of banners. But by increasing the loading speed of the site, it is possible to experiment with other formats such as video. This will in turn improve the experience of visitors who demand this type of content more.