Therefore, cost-per-click is a financial metric that represents

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The amount you pay for every click in your PPC campaign. The CPC metric can be used for a certain keyword, or it can be applied to your entire advertising campaign. It can also be used to measure the performance of your ad. PPC vs CPC: What’s the Difference? Although PPC and CPC are indeed used together in marketing campaigns, they are not one and the same.


PPC serves as a paid advertising method where advertisers pay a certain amount when their buy venezuela telegram database ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign. Plan your 2022 marketing budget. How Does PPC Work? Like the marketing channel it is, PPC covers a multitude of different ad platforms. The most common platform is Google Ads.


Within Google Ads, there are a variety of formats, such as Search Ads, Video Ads, Shopping Ads, Gmail Ads, and more. More often than not, businesses will start with Google Ads, since it offers the largest audience potential. Regardless of the platform and/or ad format, the process is pretty much the same. When a web user performs a Google search, an auction begins to determine the ads that will appear in the SERPs and how much each click will cost for each of the ads displayed.