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Posted: Thu Dec 26, 2024 9:10 am
A Project-based Approach To Content Marketing Gets The Job Done But Won’t Result In Exceptional Or Even Differentiated Content.amanda, Senior Director, Content, At Cleveland Clinic And Matt, Senior Director, Content Engineering, At Cleveland Clinic, Say That With Content Marketing, You’re Never Really Done And Never Have A Single Deadline.content Marketing Is A Living, Breathing Animal. Amanda And Matt Encourage You To Think Of It More Like A Software Product Than A Project. They Detail Their Product-oriented Approach In A Contenttech Presentation, Why You Need To Be Thinking Products, Not Projects.
Think Of #contentmarketing More Like A Product Than brazil whatsapp number database A Series Of Projects. @amandatodo @mbakaitis #contenttechshareSome Of Their Insights And Process.handpicked Related Content: How Content Marketing Can Save Your Digital Marketing Strategyshift Content Marketing To A Product Mindsetamanda Shares This Diagram Of Cleveland Clinic’s Content Formats And Distribution Channels:click To Enlargeif You Produce A Diagram For Your Organization, It Would Probably Have Similar Tactics:podcasts.email.social Media.blogs.voice (E.g., Smart Speakers).
Content Library (E.g., Articles).how This Approach Might Differ From Yours Is How Amanda Thinks Of Each Channel. She Considers Each Channel A Separate Product. For Example, With An Email Newsletter, Payment Is A User’s Email Address.when Amanda Sends The Newsletter, She Delivers The Product. She Asks Herself, “is This Product Delivering Value To My Customers? Is It Truly Something That Customers Want?”similarly, Amanda Considers Each Social Media Channel A Product: “your Customers Have Chosen To Be A Customer Of That Page.
Think Of #contentmarketing More Like A Product Than brazil whatsapp number database A Series Of Projects. @amandatodo @mbakaitis #contenttechshareSome Of Their Insights And Process.handpicked Related Content: How Content Marketing Can Save Your Digital Marketing Strategyshift Content Marketing To A Product Mindsetamanda Shares This Diagram Of Cleveland Clinic’s Content Formats And Distribution Channels:click To Enlargeif You Produce A Diagram For Your Organization, It Would Probably Have Similar Tactics:podcasts.email.social Media.blogs.voice (E.g., Smart Speakers).
Content Library (E.g., Articles).how This Approach Might Differ From Yours Is How Amanda Thinks Of Each Channel. She Considers Each Channel A Separate Product. For Example, With An Email Newsletter, Payment Is A User’s Email Address.when Amanda Sends The Newsletter, She Delivers The Product. She Asks Herself, “is This Product Delivering Value To My Customers? Is It Truly Something That Customers Want?”similarly, Amanda Considers Each Social Media Channel A Product: “your Customers Have Chosen To Be A Customer Of That Page.