How to appear on Google? Learn what SEO is!
Posted: Thu Dec 26, 2024 7:06 am
“ How to appear on Google? ” is a question that has been gaining more and more space within companies, after all, being well ranked in the largest online search engine in the world is almost a prerequisite for doing Digital Marketing .
And the answer to this question is no mystery — it may even be simpler than many people imagine: one of the main ways to appear on Google is through SEO !
My name is Guilherme de Bortoli and here I will teach you everything you need to develop great SEO practices on your website and be among the top rankings on Google . But, first of all, I must clarify:
Why appear on Google?
In everyday life, when you have any question, one of the first things you do is turn to Google to find a quick answer. Right?
With more than 99 thousand searches performed per second on the platform, Google is today the most used online search engine on the Internet .
This also makes your results a great opportunity to be found by potential customers . However, with over 130 trillion indexed pages , reaching them requires some requirements.
One of them is a good position in search results . I say this especially because users usually only access the first 3 links — and this frequency of access decreases with each position!
In other words: being among the top ranked in a search can improve the results of your business as a whole.
So, what should you do to achieve good positions ? Check it out:
How to appear on Google?
Understand how Google works
Google shows two types of results for searches: paid and organic .
Paid results are links that appear at the top of search pages, placed in the first positions through Google Ads and, therefore, are always marked as “advertisement”.
Since they depend on constant investment to be well placed, paid results are not always the best option!
Depending on the context, another safer (and longer-lasting) option is organic results .
Unlike ads, they gain positions naturally by offering valuable content and respectable SEO.
Being in a good organic position guarantees not only more visitors to your pages, but also greater list of turkey cell phone numbers authority for your business, which becomes seen as a reference in the subject researched — which leads us to the next step:
Produce good content
Creating quality content is key to ensuring great results for your company!
This is because a “ cascade effect ” occurs : it keeps visitors on the site for longer, improves positioning in organic results, gains its own audience, encourages relationships… Believe me, Google is keeping an eye on all of this!
And, to attract people's attention , I can already tell you that it is essential to choose an intriguing title, which contains the main keyword that will be worked on and which summarizes what will be delivered in the content.
As well as the selection of images to illustrate what is being said and the language appropriate for each audience segment — all to facilitate understanding and produce content that is, in fact, of interest to them.
Have an optimized website
Another major requirement that helps you rank on the first page of Google is having a secure and optimized website.
This includes issues such as user data protection , fast page loading and responsiveness to different devices , which are essential for being indexed by the search engine.
In fact, loading is such an important point that Google itself offers a free tool to test how your website is performing: PageSpeed Insights .
Invest in SEO
Last but not least: invest in SEO !
Influenced by all the items I mentioned above and some other practices, so that you understand everything you need, I will talk exclusively about it below:
What is SEO?
SEO , or Search Engine Optimization, is nothing more than the strategy that makes companies position themselves in the first results of search engines — especially Google.
Through it, it is possible to make the pages of a website more friendly to the famous algorithms and, of course, to the users . This happens in two ways:
On Page SEO : optimizations made within the website itself, such as its loading speed, use of keywords, insertion of internal links… even the organization of information within the pages;
Off Page SEO : actions carried out outside the website, such as partnerships including your links on other websites — also called backlinks —, citations of your content, mentions of your brand, etc.
It was by using SEO techniques that Orgânica managed to position more than 600 keywords among the first three Google search results, which has already generated more than 2 million organic visits to our website!
how to appear on google: keywords
How to create an SEO strategy?
The first step to creating an SEO strategy is to analyze your domain and also your competitors to know your performance in search engines and find opportunities for improvement.
With this in hand, search for keywords , always keeping in mind how your customers search for the solutions they are looking for.
From this selection, you can develop content that answers users’ questions and generates value for them, as well as optimize your pages for words related to your business. For example:
how to appear on google: keyword examples
How do I know if my SEO strategy is delivering results?
Just as important as putting SEO into practice is measuring your results !
To do this, choose and monitor the KPIs that make the most sense for your goals, such as organic website traffic, the number of backlinks or the number of keywords ranked on Google.
To help you measure these KPIs , I have selected some tools that may be useful!
Organic traffic growth
Google Analytics is a great choice for checking organic traffic , as it brings data directly from the platform. It shows which channels are serving as a source of traffic to the website, the pages that receive the most visitors, details by time of day, device type, country…
Another great option is the Semrush tool , which also offers the search volume of the keywords you intend to work on, their variations, the positioning for each one, etc.
As your SEO strategy begins to yield effective results in the medium and long term, increased organic traffic is a great indicator that things are going as expected. Take a look at our own growth over the years:
how to appear on google: google analytics
Number of indexed keywords
Semrush also appears here as an option for a tool to measure your indexed keywords , but if you prefer to have a second option, I recommend Ubersuggest .
This data is important because it shows how your content is being received by Google. The logic is as follows: the more keywords you can index, the more authority your domain will have and the greater the chance of ranking among the top positions !
Increase domain authority
Again, Semrush and Ubersuggest appear here, but now as tools capable of measuring a website's domain authority .
This information is essential to know how your online reputation is doing . If it doesn't grow as your SEO strategy is being implemented, be alert!
And the answer to this question is no mystery — it may even be simpler than many people imagine: one of the main ways to appear on Google is through SEO !
My name is Guilherme de Bortoli and here I will teach you everything you need to develop great SEO practices on your website and be among the top rankings on Google . But, first of all, I must clarify:
Why appear on Google?
In everyday life, when you have any question, one of the first things you do is turn to Google to find a quick answer. Right?
With more than 99 thousand searches performed per second on the platform, Google is today the most used online search engine on the Internet .
This also makes your results a great opportunity to be found by potential customers . However, with over 130 trillion indexed pages , reaching them requires some requirements.
One of them is a good position in search results . I say this especially because users usually only access the first 3 links — and this frequency of access decreases with each position!
In other words: being among the top ranked in a search can improve the results of your business as a whole.
So, what should you do to achieve good positions ? Check it out:
How to appear on Google?
Understand how Google works
Google shows two types of results for searches: paid and organic .
Paid results are links that appear at the top of search pages, placed in the first positions through Google Ads and, therefore, are always marked as “advertisement”.
Since they depend on constant investment to be well placed, paid results are not always the best option!
Depending on the context, another safer (and longer-lasting) option is organic results .
Unlike ads, they gain positions naturally by offering valuable content and respectable SEO.
Being in a good organic position guarantees not only more visitors to your pages, but also greater list of turkey cell phone numbers authority for your business, which becomes seen as a reference in the subject researched — which leads us to the next step:
Produce good content
Creating quality content is key to ensuring great results for your company!
This is because a “ cascade effect ” occurs : it keeps visitors on the site for longer, improves positioning in organic results, gains its own audience, encourages relationships… Believe me, Google is keeping an eye on all of this!
And, to attract people's attention , I can already tell you that it is essential to choose an intriguing title, which contains the main keyword that will be worked on and which summarizes what will be delivered in the content.
As well as the selection of images to illustrate what is being said and the language appropriate for each audience segment — all to facilitate understanding and produce content that is, in fact, of interest to them.
Have an optimized website
Another major requirement that helps you rank on the first page of Google is having a secure and optimized website.
This includes issues such as user data protection , fast page loading and responsiveness to different devices , which are essential for being indexed by the search engine.
In fact, loading is such an important point that Google itself offers a free tool to test how your website is performing: PageSpeed Insights .
Invest in SEO
Last but not least: invest in SEO !
Influenced by all the items I mentioned above and some other practices, so that you understand everything you need, I will talk exclusively about it below:
What is SEO?
SEO , or Search Engine Optimization, is nothing more than the strategy that makes companies position themselves in the first results of search engines — especially Google.
Through it, it is possible to make the pages of a website more friendly to the famous algorithms and, of course, to the users . This happens in two ways:
On Page SEO : optimizations made within the website itself, such as its loading speed, use of keywords, insertion of internal links… even the organization of information within the pages;
Off Page SEO : actions carried out outside the website, such as partnerships including your links on other websites — also called backlinks —, citations of your content, mentions of your brand, etc.
It was by using SEO techniques that Orgânica managed to position more than 600 keywords among the first three Google search results, which has already generated more than 2 million organic visits to our website!
how to appear on google: keywords
How to create an SEO strategy?
The first step to creating an SEO strategy is to analyze your domain and also your competitors to know your performance in search engines and find opportunities for improvement.
With this in hand, search for keywords , always keeping in mind how your customers search for the solutions they are looking for.
From this selection, you can develop content that answers users’ questions and generates value for them, as well as optimize your pages for words related to your business. For example:
how to appear on google: keyword examples
How do I know if my SEO strategy is delivering results?
Just as important as putting SEO into practice is measuring your results !
To do this, choose and monitor the KPIs that make the most sense for your goals, such as organic website traffic, the number of backlinks or the number of keywords ranked on Google.
To help you measure these KPIs , I have selected some tools that may be useful!
Organic traffic growth
Google Analytics is a great choice for checking organic traffic , as it brings data directly from the platform. It shows which channels are serving as a source of traffic to the website, the pages that receive the most visitors, details by time of day, device type, country…
Another great option is the Semrush tool , which also offers the search volume of the keywords you intend to work on, their variations, the positioning for each one, etc.
As your SEO strategy begins to yield effective results in the medium and long term, increased organic traffic is a great indicator that things are going as expected. Take a look at our own growth over the years:
how to appear on google: google analytics
Number of indexed keywords
Semrush also appears here as an option for a tool to measure your indexed keywords , but if you prefer to have a second option, I recommend Ubersuggest .
This data is important because it shows how your content is being received by Google. The logic is as follows: the more keywords you can index, the more authority your domain will have and the greater the chance of ranking among the top positions !
Increase domain authority
Again, Semrush and Ubersuggest appear here, but now as tools capable of measuring a website's domain authority .
This information is essential to know how your online reputation is doing . If it doesn't grow as your SEO strategy is being implemented, be alert!