The simplest explanation tends to be the correct one
Posted: Thu Dec 26, 2024 6:55 am
Sergio stressed that there is no need to complicate your life, that is, it is not about carrying out more than 77 campaigns and segmenting them super well. When you do PPC there is always some client who has carried out the campaign themselves and that is much better than the one you have worked on yourself. This is because when we start to segment a campaign we tend to do it excessively. For optimization this is not recommended and it is one of the things we fail at quite a lot.
[Tweet «We tend to over-segment and this is one of the biggest mistakes @runical «]
Advantages of profitable online businesses4. Base the work on the Pareto principle: the 80 and 20 rule
The 80% of work you do on anything is going to generate 20% of the results and vice versa. When you take on a new account, of any type, analyze what 20% of that work is going to generate that 80% of the results.
That is, you can do remarketing from the start but it will not bring australia telegram phone numbers results if there is no traffic. In this case, the traffic will come from search and display ads. Focus on that little bit that will bring you a lot of results.
icons-02-065. Never be overly positive
Neither when working with the client nor with your own expectations. Sergio recommended during his presentation that we must have a neutral point of view, we must be realistic, especially when doing Keyword Research, especially when you do it with the Google Adwords planner, since they are not 100% realistic.
online advertising mistakes
icons-02-116. Diversify your work, don't bet everything on the same thing
This happens to many people who specialize in something and only sell what they want to sell, only what they feel confident with. It is important to diversify, for example, if a client has a budget of €3,000, they allocate €1,000 to Adwords, another €500 to Facebook Ads, another amount to Twitter and the rest to optimize the organic part: generate content, review the architecture of the website, etc.
It is important not to get complacent and take more actions; you have to have several sources of traffic that generate income, not just one.
Flickr Social Networks7. If you do not find the general demand,
There are probably cases where you find that there are no searches. If you don't have searches, it's okay, just generalize them. Sergio gave the example of a vegetarian restaurant that ran out of leeks for its dishes. After this problem, the owner of the business created a mobile application that consisted of restaurants putting the products they were missing, that is, he unified everything in one place. But what was happening? People who have a restaurant today are not looking for "application for managing restaurant purchases" because they don't know it exists.
In this case, it is an attractive product with a market share, but… how do we generate demand? Well, by looking for the focus, the best thing to do is to carry out segmented Display campaigns to generate demand. There will always be a type of community on the Internet for each case. Therefore, if the demand does not exist with general searches, then with Display.
[Tweet «We tend to over-segment and this is one of the biggest mistakes @runical «]
Advantages of profitable online businesses4. Base the work on the Pareto principle: the 80 and 20 rule
The 80% of work you do on anything is going to generate 20% of the results and vice versa. When you take on a new account, of any type, analyze what 20% of that work is going to generate that 80% of the results.
That is, you can do remarketing from the start but it will not bring australia telegram phone numbers results if there is no traffic. In this case, the traffic will come from search and display ads. Focus on that little bit that will bring you a lot of results.
icons-02-065. Never be overly positive
Neither when working with the client nor with your own expectations. Sergio recommended during his presentation that we must have a neutral point of view, we must be realistic, especially when doing Keyword Research, especially when you do it with the Google Adwords planner, since they are not 100% realistic.
online advertising mistakes
icons-02-116. Diversify your work, don't bet everything on the same thing
This happens to many people who specialize in something and only sell what they want to sell, only what they feel confident with. It is important to diversify, for example, if a client has a budget of €3,000, they allocate €1,000 to Adwords, another €500 to Facebook Ads, another amount to Twitter and the rest to optimize the organic part: generate content, review the architecture of the website, etc.
It is important not to get complacent and take more actions; you have to have several sources of traffic that generate income, not just one.
Flickr Social Networks7. If you do not find the general demand,
There are probably cases where you find that there are no searches. If you don't have searches, it's okay, just generalize them. Sergio gave the example of a vegetarian restaurant that ran out of leeks for its dishes. After this problem, the owner of the business created a mobile application that consisted of restaurants putting the products they were missing, that is, he unified everything in one place. But what was happening? People who have a restaurant today are not looking for "application for managing restaurant purchases" because they don't know it exists.
In this case, it is an attractive product with a market share, but… how do we generate demand? Well, by looking for the focus, the best thing to do is to carry out segmented Display campaigns to generate demand. There will always be a type of community on the Internet for each case. Therefore, if the demand does not exist with general searches, then with Display.