Video is one of the most relevant formats today, so companies must consider it when creating their content planning. But do we know how we can take advantage of platforms like YouTube within our marketing strategy?
At the second edition of PRO Marketing DAY , held on April 14, 2018, we had the opportunity to resolve this and other questions related to the field of Digital Marketing.
The person in charge of putting the finishing touch to the event was Carolina Denia , an expert in Youtube and one of the founders of Clipset . With a presentation full of examples, Carolina talked to us about how we can take advantage of the use of this platform in a company's marketing strategy.
In this video you can learn about some of the main aspects of his conference:
Marketing on YouTube
Carolina Denia's conference began by stressing the importance of video today. In fact, figures indicate that at least a third of Internet users are more interested in this format than in other types.
[Tweet «“Today there are more than 1 billion users on YouTube”»]
After this introduction, Carolina armenia telegram lead focused her presentation on 3 pillars :
Explain what YouTube is and what is the use of this platform.
To present the different strategies that we can use to leverage YouTube within a marketing strategy, both from a company's point of view and on a personal level.
Highlight the mistakes we should avoid when creating content on this platform.
Once the main points had been raised, all that remained was to develop each of these aspects in depth.
10 steps Tripartite Foundation What is YouTube?
When she started talking about the platform, Carolina asked the audience a question: “What is YouTube?”
She herself would be in charge of answering it a few minutes later. Youtube is:
The video platform par excellence.
A social network where people share content. Interaction is also generated through comments and there are different communities.
The second most important search engine after Google. In addition, both are part of the same company, which explains why YouTube content ranks better than other video platforms.
An influential platform that can make relatively unknown people famous. This also has to do with the universality of this platform.
These last two points are especially important, not only because of their relevance for content creators, but also because of their usefulness for companies that want to include them in their content strategy.
EXAMPLE
El Rubius has become a reference point after creating and launching his content on YouTube. Regardless of whether we use the platform more or less, we are all able to recognize him as a famous YouTuber.
In fact, the success achieved thanks to its content has led it to establish collaborations with brands such as Fanta to make advertisements outside the platform.
Video and content monetization
Another aspect to be addressed during the presentation was the economic issue. And, as the YouTube expert commented, one of the questions that many people ask is: How much do YouTubers earn?
Carolina highlighted the current trend that many young people want to be YouTubers and develop their professional career within the platform. However, as she herself indicated, being able to monetize content is neither a simple nor a quick task.
This is due to the variable amount that video views usually have. This means that some content generates much more money than others, and a standard amount to earn cannot be established.
Carolina Denia also mentioned that video is a format of the present and that companies should already be using it in their strategies on a regular basis.