Formats and characteristics of storytelling
Posted: Thu Dec 26, 2024 3:52 am
Storytelling is often associated with video , as this is the quintessential medium for telling stories. And the truth is that there are successful cases of storytelling in the form of videos that border on perfection, such as this Lego production , which tells the company's story in an emotional and exciting way.
But storytelling can be done in multiple formats to be disseminated on different channels ; in fact, omnichannel is one of the main characteristics of storytelling. This means that texts, photographs or audios, separately or (even better) combined, can be equally valid for creating successful and effective storytelling strategies.
So what's the secret? The important thing is that the storytelling w accounting directors email lists s format, meets all, or at least most, of the following characteristics :
Doing a good exercise in self-knowledge will be ideal for discovering which stories you can communicate as a brand or company. To do this, you have to do a good research on yourself and your company, and see which stories you can tell that fit the profile of your buyer persona , which you will obviously have to define beforehand.
The essential thing is to tell a story that is convincing, effective and, above all, that engages and excites our audience, appealing to their feelings .
Make reference to past and vital events to be consistent. At this point, it is important not to lie or distort stories in storytelling. Many brands often use their own experiences or their own history, as well as that of their creators or consumers, to show their connection with them.
The story has to cause impact and surprise (WOW effect).
It will be important to personalize each storytelling. Typically, the more detailed, concrete and truthful the story told, the more effective it will be. Experts point out that being humble and, at the same time, speaking in a personal way is extremely effective for the audience we are addressing, as it helps them to empathize better with the story and the brand.
It is also important to communicate something relevant and with a certain degree of originality.
The message we send must be based on experience , it cannot be a topical and automatic slogan.
The story should have a moral , it should teach us all something.
A plot or script that works very well is to center the story on a hero or heroine who has a problem and manages to solve it.
Simplicity and brevity. Just because you write a longer story doesn't mean you can connect better with your audience, so forget about the fact that engagement depends on the length of the story. Ideally, you shouldn't embellish the texts or make references to points that are unnecessary in order to lengthen the story. The story should be simple, with a clear meaning and that can be followed in all its phases: beginning, development and end. Remember that the success of storytelling lies in its simplicity and in telling stories that don't lose focus even if the message to be conveyed is very complex. In short: good and short, twice as good.
But storytelling can be done in multiple formats to be disseminated on different channels ; in fact, omnichannel is one of the main characteristics of storytelling. This means that texts, photographs or audios, separately or (even better) combined, can be equally valid for creating successful and effective storytelling strategies.
So what's the secret? The important thing is that the storytelling w accounting directors email lists s format, meets all, or at least most, of the following characteristics :
Doing a good exercise in self-knowledge will be ideal for discovering which stories you can communicate as a brand or company. To do this, you have to do a good research on yourself and your company, and see which stories you can tell that fit the profile of your buyer persona , which you will obviously have to define beforehand.
The essential thing is to tell a story that is convincing, effective and, above all, that engages and excites our audience, appealing to their feelings .
Make reference to past and vital events to be consistent. At this point, it is important not to lie or distort stories in storytelling. Many brands often use their own experiences or their own history, as well as that of their creators or consumers, to show their connection with them.
The story has to cause impact and surprise (WOW effect).
It will be important to personalize each storytelling. Typically, the more detailed, concrete and truthful the story told, the more effective it will be. Experts point out that being humble and, at the same time, speaking in a personal way is extremely effective for the audience we are addressing, as it helps them to empathize better with the story and the brand.
It is also important to communicate something relevant and with a certain degree of originality.
The message we send must be based on experience , it cannot be a topical and automatic slogan.
The story should have a moral , it should teach us all something.
A plot or script that works very well is to center the story on a hero or heroine who has a problem and manages to solve it.
Simplicity and brevity. Just because you write a longer story doesn't mean you can connect better with your audience, so forget about the fact that engagement depends on the length of the story. Ideally, you shouldn't embellish the texts or make references to points that are unnecessary in order to lengthen the story. The story should be simple, with a clear meaning and that can be followed in all its phases: beginning, development and end. Remember that the success of storytelling lies in its simplicity and in telling stories that don't lose focus even if the message to be conveyed is very complex. In short: good and short, twice as good.